Tag: Media Monitoring
In the digital era, brand monitoring a powerful tool- Mr.Atul Malikram
These days, we do most of the brand campaigns and initiatives through online media and social media. Monitoring experts have to use tools to track keywords on social media, blogs, news portals, etc. Brand monitoring is also used to find and identify influencers, analyze your competitors, and develop developments in the industry. It allows your brand to monetize on press opportunities and help you gain public insights and needs. In today’s day and age, brands try to engage with more bloggers/influencers via partnerships and sponsorships to discuss the brand and its products/services. Brands also share relevant keywords with the influencers, ... Read more