L’Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners, is launching a newly created luxury beauty brand ‘SHIHYO’ through Loshian, a third-party joint venture. This is the first time L’Oreal is launching a new beauty brand through a joint venture.
“SHIHYO” is a new luxury beauty brand launched by L’Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners through a joint venture Loshian
SHIHYO, which means “the wisdom of time,” is a newly created skincare beauty brand inspired by the Asian wisdom of the 24 seasons. SHIHYO embodies the healthy energy of nature, powered by herbal sciences.
The new brand is based on the naturality of 24 herbal ingredients harvested at the peak of each season, combined with proven efficacy based on scientific research and innovation. All formulas include the signature ingredient called ShiHyo24, a patented, nutrient-rich concentrate of the 24 herbal ingredients infused with fermented rice water and ginseng water.
SHIHYO offers 24 different types of ampoules featuring 24 herbal ingredients, along with other skincare products such as facial cleanser, essence, and cream, as well as scalp care products such as shampoo and conditioner.
SHIHYO leverages L’Oreal’s longstanding beauty expertise, Hotel Shilla’s luxury retail channels, and Anchor’s robust financial business model. SHIHYO’s 1st flagship store, the “Seoul Garden,” will open in the coming months at The Shilla Seoul Hotel in Korea, with the ambition of engaging with consumers and offering an immersive experience with an extensive luxury beauty product range.
Cyril Chapuy, President of L’Oreal Luxe, said, “L’Oreal LUXE is very pleased to announce the launch of SHIHYO through a partnership with Hotel Shilla and Anchor Equity Partners. Rooted in an exceptional traditional wisdom and knowledge of naturality, SHIHYO represents the epitome of Asian luxury beauty. Empowered by science, SHIHYO delivers the highest skincare quality thanks to its signature patented ingredient, offering the most elevated luxury beauty experience.”
In-Gyu Han, COO of Hotel Shilla, said, “SHIHYO is a luxury beauty brand that brings out the best of naturality and efficacy with seasonal ingredients directly sourced from local farmers in Korea. With our rich retail expertise married with L’Oreal’s strong brand building capabilities, we believe SHIHYO will elevate the desire for natural, luxury beauty in Asia.”
Sanggyun Ahn, Managing Partner of Anchor Equity Partners, said, “We are glad to join this partnership to support the growth of the most unique brand in Asia and globally. We have full confidence that SHIHYO will meet the discerning consumers’ needs with new luxury beauty routines.”
About L’Oreal Groupe
For over 110 years, L’Oreal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and ambitious sustainability commitments in our ‘L’Oreal for the Future’ programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With 85,400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2021 the Group generated sales amounting to 32.28 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L’Oreal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom
About L’Oreal North Asia Zone
L’Oreal North Asia Zone was established in 2021 as L’Oreal Groupe regrouped the geographical scope of its zones to give greater coherence to consumer behaviour and to create synergy within the region. The North Asia Zone comprises of five geographically and culturally connected markets of Mainland China, Hong Kong, Taiwan, Japan and South Korea.
L’Oreal North Asia Zone is the second largest region within the Group, accounting for 30.5% of the Group’s global sales in 2021. Situated in the most beauty intense region with more than one-third of the world’s total beauty consumers, L’Oreal North Asia shapes the future of beauty with its innovation centers in Shanghai, Tokyo and Seoul, while investing in beauty tech transformation as one of the three beauty tech hubs globally. Here, our mission is to strategize, create and activate a powerful ecosystem around the North Asia Beauty Triangle as a competitive edge to unleash sustainable growth for all and inspire the world.
LOréal announces today a new multi-year research and tech partnership with one of the worlds most innovative and accurate climate tech companies, BreezoMeter. Based in Israel, BreezoMeter is a leader in the space of environmental information about air quality, pollen and fires. Its main goal is to improve the health and safety of billions of people worldwide by providing accurate and actionable environmental data and insights.
Through this multi-year partnership, LOréal and BreezoMeter will combine their expertise both in the science of aging and the environment with the aim to develop an exclusive beauty-driven exposome platform. The partnership will uncover new insights around how the environment effects skin aging, and ultimately provide new services to consumers that can accompany their skin needs all over the world with personalized routines and lifestyle advice.
We are very excited to enter into this long-term and strategic partnership with BreezoMeter, a world leader in climate tech. In combining our historical expertise in skincare science with BreezoMeters innovative technology platform, we will provide our consumers all around the world new services and actionable advice in their skin routines to combat the effects of the environment, says Barbara Lavernos, Deputy Chief Executive Officer, in Charge of Research, Innovation and Technology.
Strengthening our collaboration with a world air quality leader BreezoMeter is crucial to unlock the links between skin aging and environmental exposures, such as allergens, UV, and pollution. This will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live, says Guive Balooch, Global Head of Research and Innovations Tech Incubator.
At BreezoMeter we are thrilled to continue and grow our partnership with the worlds top beauty company, LOreal. Their deep values around science, tech, and innovation are very in line with ours around air quality and environmental sciences. We are very excited to see the two come together and bring new insight and products around the impact of the environment on skin aging, declared Ran Korber, CEO of BreezoMeter.
About LOréalLOréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 35 diverse and complementary brands, the Group generated sales amounting to 27.99 billion euros in 2020 and employs 85,400 people worldwide. As the worlds leading beauty company, LOréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.
Research and innovation, and a dedicated research team of 4,000 people, are at the core of LOréals strategy, working to meet beauty aspirations all over the world. LOréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.
More information on https://www.loreal.com/en/mediaroom
[i”This press release does not constitute an offer of sale or solicitation of an offer to purchase LOréal shares. If you wish to obtain more comprehensive information about LOréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our website www.loreal-finance.com.[/i]This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements.
For further information, please contact your bank, stockbroker of financial institution (I.S.I.N. code: FR000012031), and consult your usual newspapers or magazines or the Internet site for shareholders and investors, www.loreal-finance.com, the LOréal Finance app or call the toll-free number from France: 0 800 66 66 66.
LOréal took 5th place in the Universum 2021 global rankings of business students favourite companies, moving up 5 spots from 2020. The Group is the highest-ranking EU multinational company in this prestigious ranking.
LOréal, which receives over a million applications each year, also ranked 19th among engineering/IT students.
Between September 2020 and May 2021, more than 221,800 business and engineering/IT students and graduates from 10 countries have evaluated companies on criteria they consider most important in choosing their future employer.
We are very honoured to join Universums global top 5 and be recognized as the highest-ranking EU multinational company. Providing a great work environment to young people and support them at the beginning of their professional life has always been a top priority for us; in the current context of the pandemic this is more important than ever. This summer, we have launched our global youth employment programme LOréal For Youth which will provide 25 000 new job opportunities for under 30ies by 2022. We are looking forward to welcoming more young people than ever in research, digital, retail, marketing, operations, engineering, and more, to building together the future of beauty says Jean-Claude Le Grand, LOréal Chief Human Relations Officer.
About the Universum Worlds Most Attractive Employers ranking
The Universum Worlds Most Attractive Employers ranking compiles the results of surveys carried out in 10 countries: United States, China, Germany, United Kingdom, France, India, Italy, Brazil, Russia and Canada. The data was collected between September 2020 and May 2021.
More information on https://universumglobal.com/media-center
About LOréal
LOréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 35 diverse and complementary brands, the Group generated sales amounting to 27.99 billion euros in 2020 and employs 85,400 people worldwide. As the worlds leading beauty company, LOréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.
Research and innovation, and a dedicated research team of 4,000 people, are at the core of LOréals strategy, working to meet beauty aspirations all over the world. LOréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.
More information on https://www.loreal.com/en/mediaroom
This press release does not constitute an offer of sale or solicitation of an offer to purchase LOréal shares. If you wish to obtain more comprehensive information about LOréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our website www.loreal-finance.com.
This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements. CONTACTS
