Legendary Parsi Indian Culinary Entrepreneur Tanaz Godiwalla Brings “A Parsi Affair” Line of Condiments to North America

 Acclaimed Parsi culinary legend and entrepreneur, Tanaz Godiwalla, also known as the “Queen of Parsi Catering” in India, today announced the foray of her products into the North American market. Tanaz will be partnering with TGFPL USA, Inc. owned by Cashmira Sethna (Director), who will be the sole distributor of A Parsi Affair’s ready-to-cook and ready-to-eat delicacies in the United States and Canada. These coveted condiments can now be used by everyone, in their own way, to bring the delectable taste of Parsi cuisine into their kitchens.

Commenting on the launch, Tanaz Godiwalla said, “My culinary journey began more than 30 years ago, when I took over the reins of Godiwalla Catering, today a household name in the Parsi community. Soon, I realized there was a definite market for Parsi condiments that could be easily incorporated into home cooking. With that in mind, I launched ‘A Parsi Affair’ and it was an instant success in India and in the UK. I’m now delighted to be able to share the unique taste of Parsi cuisine to the sizeable Indian and Parsi community in the United States and look forward to increasing the range of our offerings soon.”

The first product that will be available is the Gajar Meva Nu Achaar, a traditional Parsi carrot sweet and sour pickle that incorporates raisins and dried dates. The second is the Gor Keri Meva Nu Achaar, the unique Parsi raw mango pickle. Vegetarian and with no added preservatives, the flavors are a game-changer in the market as they are the first to include premium dry fruits and nuts like cashews and dates. A dash of red chili pepper, ginger, and mustard powder add some spicy notes while the sambhar masala boosts the aroma. Each of these condiments uses wholesome ingredients such as ginger, garlic, chilies, jaggery, cinnamon, and turmeric — all of which possess scientifically proven health benefits as well as contribute to the distinctive flavor that makes Parsi food so famous. They are addictive with chips and stand out on charcuterie boards. Endlessly versatile, they can be paired to rev-up rice, roti flatbreads, naans, parathas, sourdough, crackers, garlic bread, and everything from theplas (flatbreads that are made with spices) to khakras (thin crackers).

Both condiments will be on retail shelves at select Patel Brothers retail locations in February, 2022. Patel Brothers are the largest Indian American supermarket chain in the United States with 57 locations in 19 states, primarily in New York and New Jersey. The condiments are expected to become available on Amazon in July 2022. They will be priced accessibly for all that are looking for a simple yet sumptuous way to add true Parsi zest to their meals.

About Tanaz Godiwalla

Tanaz is the most celebrated Parsi caterer in India, beloved for her mouth-watering feasts. Her extraordinary career has been featured in Conde Nast Traveler, The New York Times and Upper Crust India to name a few. As the second-generation owner and an award-winning chef, she has been running the business successfully for more than three decades. She is the go-to chef for Mumbai’s Parsi community, and her awe-inspiring banquets burst with color, flavor, and texture. Over the years, she has catered for hundreds of events, sometimes being booked years in advance. She also runs a cloud kitchen that does food deliveries across Mumbai in India and has launched her catering services in the United Kingdom in the Spring of 2021.

A Parsi Affair

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The Legendary Smooth B Goes Double Platinum

ATLANTANov. 23, 2021PRLog — Once again, The Legendary Smooth B proves that talent has no expiration and that support never dies.  He along with his lifelong friend and manager Big I God celebrate the success of hard work and the power of manifesting a dream into reality by believing and putting in the work.

The Legendary Smooth B completed his single “Before” (now Gold Spotify) and brought it to his brother. The two decided to start a label and go back into the game after a break to live life and raise their family. That was when Barnes Entertainment Music Group was formed.  The two plotted and planned a takeover getting back into the game. Knocking on doors to get the support they knew they would have once The Legendary Smooth B hit the scene.

First his single “Before” topped the DRT Charts at #1.  Then the remix with the Outlawz went #3 on the same charts.  Their distribution company GRT/BEMG/Empire was impressed they asked for an EP. Next his other single “Summer Cry” topped the charts.  At that point the word was out.  The Legendary Smooth B was climbing charts. The two hit the road and the next thing you knew the EP went platinum.

Next Smooth B teamed up with Greg Nice and Nice & Smooth was back on the road.  Performing around the country, The Legendary Smooth B would also perform his single.  Yet it wasn’t until the historical Versuz between Big Daddy Kane and KRS that The Legendary Smooth B got the audience (both he and his business partner Big I God) was waiting for to show that although time had lapsed his talent and swag that he brings to hip hop was still the flava of the day!

Soon after, his EP, “Before” went double platinum on Spotify.  “I’m out here working” stated  Smooth B.  Currently he is in the studio working on his new album.  “I want this to be a hip hop classic!  I’m putting in the work so that when you press play all you do is jam.!” explains Smooth B.   Just recently Nice & Smooth was inducted into the Hip Hop Hall of Fame in Washington, DC.  When asked how he felt about that night he humbly replied, “That was a night to remember. We made history that night along with all the other honorees who are also friends and family cuz we all did it and made it happen then and now. Yup that part!”

If the EP is a sample of what is coming next, hip hop is in for another “must have” album for their collection. For more information on The Legendary Smooth B you can go to his website: www.thelegendarysmoothb.com  You also can follow him on IG @thelegendarysmoothb  For bookings and to contact management you can go to www.bigigodenterprises.com or you can email him at igod@bigigodenterprises dot com  or bigigodentertainment @usa.com