Jorge Zuñiga Blanco explains how to develop a winning sales strategy for any business
Entrepreneur and business expert Jorge Zuñiga Blanco provides expert insight into how businesses on any level can attract more customers and increase sales.
San José, Costa Rica – WEBWIRE – Friday, April 22, 2022
Do your best in advance to understand their needs and start your discussion by explaining how this may benefit your prospect.
The difference between a successful and a failure startup is how well you define your sales strategy. Understanding how to follow up in the right way can make a difference in long-term revenue. This includes everything from increasing your email outreach to finding niche marketing. Jorge Zuñiga Blanco, a successful entrepreneur and businessman from Costa Rica, shares his top-rated strategies for engaging and maintaining clients.
Many salespeople and entrepreneurs implement a sales strategy without understanding the key ingredient. This is what causes customers to turn away. You lose the connection you have with your client if you just focus on the benefits and prices of the product or service. It is impossible to solve their problem if you dont try to understand them.
Your business system must be clear about the problem you can solve. Blanco says, Do your best in advance to understand their needs and start your discussion by explaining how this may benefit your prospect.
People buy results and not just goods and services. Once you have captured your prospects interest with your solution, now it is time to explain clearly how and what they will receive. Value is the end result.
Your outreach can be significantly enhanced by focusing on specific niche markets that have a problem with the issues you are able to address. Instead of reaching out to every organization, focus on a small group of customers.
You will encounter new problems and unique requests from prospects during your business conversations. This is a good thing, as each organization you work for has a clear structure of goals and inward processes. Adds Blanco, You must be flexible. You have to be positive and not assume that you can solve their particular problems. Sales strategies must be adaptable enough to change as needed.
If you manage a large number of leads, it is a good idea to incorporate lead scoring – a system that ranks prospects – into your business process. Lead scoring allows you to quickly organize prospects based on the best chance of closing the deal.
Dont lose heart if you feel there is some confusion or uncertainty in a presentation or demonstration. Find out the issue and address it. Asking directly if there are any uncertainties can backfire – your audience might not respond because they fear being incompetent. Ask for clarification, offer to clarify the information or give examples to ease their mind. The goal is to get the customer to buy.
Once you are certain you have the right contact person, it is time to make a sale. One that captures the attention of your prospect and keeps them interested in the solution. You risk losing the prospect and your sale if you spend too much energy or time discussing your company, the benefits of your solution, customers youve worked for, or why they should join you today.
Do not give a pitch or a speech. Tell a story. This will attract the decision-maker or audience and provide an example of your product or services real-world value. Storytelling is a great sales strategy. Because stories keep us interested, we have a higher ability to absorb information. These strategies can be used to help your business succeed, whether you are starting a startup or looking to improve the efficiency of an existing one.
About Jorge Zuñiga Blanco
Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background in industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.
San José, Costa Rica – WEBWIRE – Monday, March 28, 2022 The information contained in these documents can help you make decisions about your business. It can help you decide whether to launch a product, raise the price of a product, or buy or not new machinery for production. You may even be able to close or open a specific department. You will be more confident about the decision you make. Analytical accounting is also known as cost accounting. Its a collection of techniques that analyze the distribution of revenues and costs in a company in order to generate internal information and make better business decisions. Jorge Zuñiga Blanco is an expert in eCommerce operations, and provides the information you need to benefit from analytical accounting.
To give you a better understanding, analytical accounting can be described as a branch that divides expenses and revenues by each business line, product, department, or customer. This allows for the calculation of results individually. Zuñiga explained that although analytical accounting is not required, many companies use it as a tool to manage their business.
It allows you to see in detail the revenue generated and the costs incurred. You can also calculate the profitability of your products and find out why you are getting these results. This can help you manage the costs of departments, stores, production locations, suppliers and make decisions. It is important to analyze all information and understand the context before making any changes. This is where analytical accounting can prove to be extremely useful.
Zuñiga explains, The information contained in these documents can help you make decisions about your business. It can help you decide whether to launch a product, raise the price of a product, or buy or not new machinery for production. You may even be able to close or open a specific department. You will be more confident about the decision you make.
Analytical accounting displays results in two parts. The first is detailed and personal annotation. This includes operations performed, values, obligations, etc., which appear in accounting books and documents. Then, information about the companys internal costs.
Software tools are used in most analytical accounting to ensure accuracy and reduce the time required to organize and compile data. Major software companies offer programs that allow users to create modules or plans that track certain types of revenues and costs.
Large companies may develop their own software to meet their needs, or address the specific revenue and costs of their industry. Analytical accounting tools can be used in conjunction with general accounting software, but they are not the same. Some general accounting programs have basic analytical functionality.
A business must invest in software and staff to run the analytical accounting system. This requires a significant investment with uncertain results.
Managers must also be able to interpret data and make strategic decisions based on it. Analytical accounting is not a useful tool by itself. In an ideal situation, however, it can be used by a business to reduce project costs and accurately project revenue, as well as gain competitive advantage in its industry.
Analytical accounting and financial accounting are not the same things. The former is optional, but the latter is. Financial accounting records external facts and information that can affect the companys relationships with suppliers, tax authorities, customers, and others. ).
Analytical accounting, however, is intended for internal use and focuses only on information. Analytical accounting is a powerful tool for the growth and development of a company. It allows you to get precise information on certain areas of the company. It provides valuable information that can be used to make important business decisions.
You can improve the companys ability to control its expenses. Analytical accounting can help you improve productivity, profitability, as well as business efficiency. It is possible to adapt it to suit your needs and incorporate it into your business processes. Ultimately, it will become an essential part of a daily routine.
About Jorge Zuñiga Blanco
Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.
San José, Costa Rica – WEBWIRE – Monday, February 28, 2022 To get to the most valuable accounts, you must first learn how to identify them, and Account-Based Marketing (ABM) can help you do that. ABM is a segmentation strategy used mostly in the B2B sector to reach specific accounts through personalized marketing actions and content for each of them. Marketing is important for all types of businesses regardless of their size, but your approach should take into account resources, budget, and much more. That is, the marketing of new or small companies must be different from that of large ones. Despite that, they are not completely different and share certain similarities. Jorge Zuñiga Blanco, a veteran entrepreneur and marketing expert from Costa Rica, offers insight into the types of marketing needed based on the business level.
There are clear similarities and differences between corporate companies and startups. Different companies have different marketing strategies. Understanding the differences and similarities between small and large businesses is essential in order to understand which approach you should use and which tactics you should use.
Data is the most significant similarity. Data drives marketing more than ever. Data is a key tool for marketers to influence and plan the company. Zuniga asserts that marketing is all about connecting with your target audience. Every company must have a deep understanding about its target audience.
Resources are one of the key differences. Startups must maximize their resources, including time, money and ROI. High pressure is a factor when it comes time to take actions and make decisions. This is why lean startup is so popular. Startups tend to have smaller teams with multiple roles.
Startups are able to understand the market and core issues that affect their business. This is the most difficult problem because if they dont solve these issues, no one else will.
The first line must include branding. Branding is already established for large corporations and well-known brands. Marketing is a complex process for startups and smaller businesses. Brand Marketing is the answer.
Your brand positioning is what users will remember. It is important that your brand vision is clear and strategic from the beginning. Startups have the freedom to make their own rules in terms of visual elements, storytelling, and communication channels. It is important to study the competition and learn how it fits in the market.
Startups are more likely to react to an action quickly than corporate counterparts. This advantage gives startups an edge when it comes time to experiment and implement. Growth Marketing is a great strategy because its all about growing fast.
We often think of startups as user experts, and while this may be true in many cases, its usually the big accounts that lead them to success. Explains Zuñiga, To get to the most valuable accounts, you must first learn how to identify them, and Account-Based Marketing (ABM) can help you do that. ABM is a segmentation strategy used mostly in the B2B sector to reach specific accounts through personalized marketing actions and content for each of them.
Automation is more important for startups. It allows you to run your strategy 24 hours a day, seven days a week. For startups, workflow automation could be used to maintain and update your database, nurture email, and send internal team notifications. The best platforms to carry out these types of actions include HubSpot, Pardot, Marketo, Mailchimp and others.
All startups want to become unicorns, even those of great success valued at more than a billion dollars that attract all kinds of investors, but this, for most, is out of reach. In addition to funding, the main reason is due to a lack of knowledge, strategy or support. One of the most typical elements among prosperous startups is their connection with skilled mentors or partners who can help guide them.
One of the biggest barriers in large companies is the wide hierarchy they usually have, which makes making decisions slow and keeps those who make them unattainable. The first thing that marketers of large corporations should do is identify the stakeholders who can achieve the proposed initiatives. Here are the main steps to identify and address stakeholders:
Optimized content is essential. This helps search engines build relationships between your content and helps you move up in search rankings.
A problem that many large companies have is that there are too many departments and divisions between those involved, internal teams and processes are not aligned. This happens especially with marketing and sales teams, who must work in an almost perfect union to carry out the commercial strategy. Corporate companies need to prioritize marketing and alignment with sales.
Large companies have many departments that work in isolation. This may be true in your company, but it is not how you should look at the future if ROI is important to you. This starts with regular meetings between the departments. They identify common KPIs and create an SLA for each teams responsibilities. Youll see that Marketing and Sales are now on the same page and your strategy is more effective.
About Jorge Zuñiga Blanco
Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.
Data from customer relationship management and data management platforms will answer many questions that may arise during the strategic process and lay the foundation for a well-informed campaign.
Multicultural marketing has opened new avenues for brands to connect with their consumers outside of their target audience. The purpose of this is to target specific consumer segments based on sociocultural patterns and creating a deeper emotional connection that increases the chance of conversions. Jorge Zuñiga Blanco, an entrepreneur and expert in sales and marketing, provides insight into preparing marketing solutions that can be accepted by different cultures simultaneously. The importance of multicultural marketing has increased significantly over the past decade. Demographic changes and the growth of increasingly diverse generations break new ground and change the way we connect with our audience. Companies must innovate and create new strategies that allow them to fit in with their audience and get closer to it, asserts Zuñiga. Companies are increasingly pushing their work to improve diversity as they seek to ensure that their organization, supply chain, and advertising more accurately represent the audience they serve. People want to see themselves reflected and see brands with different points of view. It is now the job of companies to create meaningful and emotionally connecting communication flows by focusing on an increasingly diverse, increasingly younger and increasingly online audience through social networks. Multicultural campaigns are a great way to build relationships with specific audiences. Even small businesses can benefit by strengthening their value with the unique knowledge they have about different local cultural groups. Practicing empathy is a basic pillar of marketing. Therefore, it is necessary that your employees really know what it is like to be in the place of your customers. By having a diverse team that can effectively contextualize your marketing campaign to a specific ethnicity or culture, your content will flow naturally with the rest of your campaigns and will never give the impression that it was created for any purpose other than to meet the needs of your audience. Your database will show different segments of consumers. By combining this data with advanced analytics, you can not only identify segments you can interact with, but you can also go a step further and find correlations, times of the day with more engagement, or a key trait that leads to conversions. Explains Zuñiga, Data from customer relationship management and data management platforms will answer many questions that may arise during the strategic process and lay the foundation for a well-informed campaign. If you cant hire a person who can represent the minority group your campaign is targeting, the next best option is to interview people who can. The best way to do this is to reach out to people in your network, social circle, or family and ask them a few questions about the challenges they face as part of a minority. The success of a multicultural marketing strategy depends on the target channels. This will be based on the demographic and psychographic characteristics of the audience, but choosing the right channel for the audience will be vital and will require research. On the other hand, the launch schedule should take into account the participation times, the preferred day of the week and the frequency of participation of the target consumer. Multicultural marketing will very rarely be a unique strategy. Focusing on specific cultural groups and their needs will be a topic that you will go through and modify consistently in your brand identity. Analyze campaign performance across different zones and in multiple languages (if needed) to identify areas for improvement. Modify the message a little and relaunch it when the opportunity presents itself. Its a wise thing to incorporate analytics across the landscape to analyze performance in near real-time. This will provide you with accurate data and reports to optimize and improve the performance of your campaign. Over the years, leading brands have launched multicultural campaigns that speak directly to specific ethnic groups and resonate with their essence. With the growth of multicultural audiences we live in today, its the ideal time for brands to invest in culturally specific campaigns and strategies. Keep in mind everything we have talked about in these lines and get inspired by the best multicultural marketing campaigns that exist to achieve the emotional connection with your audience that you always wanted. About Jorge Zuñiga Blanco Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.
We are going to see how many companies with a more traditional concept are going to lose market share in favor of others that begin to introduce artificial intelligence systems.
40% of the time spent selling can be automated. Studies of the effects of new artificial intelligence (AI) technologies on companies, about half of the activities could be carried out by machines. However, not as soon as some thought. We will likely not approach this scenario before 2055. But companies must now begin to be part of a revolution comparable to that of the Internet, whose transformative capacity today no one doubts. The point is that at a time when business digitalization remains a challenge to be met, another formidable change is advancing. Jorge Zuñiga Blanco, an entrepreneur and technology expert from Costa Rica, explains how artificial intelligence (AI) can be used by businesses to increase their sales. AI, in alliance with robotics and big data, is already modifying the most sophisticated production systems, but now these technologies take a step to reach commercial work. Machine learning, cloud computing, smart data, beacons, chatbots. Experts mark their speech with concepts that are difficult for the layman to understand, so we seek help in the didactics of a teacher to order the ideas. We are going to see how many companies with a more traditional concept are going to lose market share in favor of others that begin to introduce artificial intelligence systems, asserts Zuñiga. AI is the technology that allows machines to learn from data. Some data present in any type of company, since they are generated in its activity, in its decisions as a company and in those of each of its human resources, and we can use that reflection of reality to do things that previously only people did. This way, if before machines helped to digitize processes, today we can teach those same machines to capitalize on that knowledge, going on to offer an asset that previously only belonged to people. On the one hand, there is the evolution of people themselves. With more technological generations in the way they relate, communicate and collaborate, and for whom the telephone is no longer the main channel of communication, they prefer social networks or instant messaging. Technology is the only means to connect with them, so SMEs have to provide their employees with tools that allow them to work better. On the other hand, companies are also in a more competitive environment that forces them to be more efficient, reduce operating costs and increase quality and customer service. They are obliged to do more with less. Technology oriented to the treatment of images and voice. For example, through telephone service, in many cases, the automated switchboard acts as the first filter to find out what the customer wants and forward the call to the right person. Less implanted, the utilities of image recognition are explored. Natural language processing is a technology that evolves rapidly and is used in the chatbot that allows communicating with great fluidity, with the users being able to simultaneously have thousands of conversations. It is also the technology with which word processing systems advance, so that the system can interpret written communications from users. Through an intelligent reading of big data, these systems serve to answer the commercial environment to questions about consumer response. Decision-making systems. They are the ones who tell you what to do. The example of the autonomous car is the most common (in the face of danger, choose between braking or accelerating). Still, they can make business decisions (for example, making a recommendation of how a company can sell a large shareholding package in small games of different markets without alarming the market). When the priority is sales, it is convenient to know that in the area of customer service, this technology can become a great ally. States Zuñiga, It is possible to group in a single source all the channels of contact with the client and, in addition, cross this data with other sources of the company, for example, availability or offers. One of the most striking and used solutions are chatbots. These conversation systems incorporate, to a greater or lesser extent, AI, and have as an objective to provide a service equal to that of an employee in any communication with the client. They can be used in channels such as web chat, social networks, instant messaging applications or business apps. Social networks such as Facebook have already announced the integration of this technology in their Messenger application, to allow a customer of a florist to send a bouquet of flowers or to send the daily summary of the news based on personal interests of the user. However, it is customer service automation that is its most widespread application. A utility that has a place in those companies that detect that a significant percentage of their calls are attended to a small number of queries. For example, for a retail chain, the hours or the location of stores. They are non-complex microquestions that can be automated, explains Zuñiga, understanding that it will work as the first level of service, not in substitution of attention for an employee. In fact, the chatbot is trained to forward the call to an operator when it detects that it cannot satisfactorily fulfill its function. About Jorge Zuñiga Blanco Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their business.
Jorge Zuñiga Blanco discusses the value of analytical accounting for eCommerce platforms
Entrepreneur and business expert Jorge Zuñiga Blanco explains the benefits of analytical accounting and how it can help eCommerce platforms improve their performance.
Jorge Zuñiga Blanco discusses how to adjust a marketing strategy for startups vs corporate marketing
Entrepreneur and business expert Jorge Zuñiga Blanco explains the differences in marketing between startups and corporations, and how to excel at both.
Jorge Zuñiga Blanco discusses creating multicultural marketing for the holiday period
Jorge Zuñiga Blanco discusses how to use artificial intelligence to increase sales
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