Jordan Brand Welcomes Howard University to the Family

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What to Know

  • The 20-year partnership between Jordan Brand and Howard University is built on a legacy of excellence and a vision for Black futures.
  • The partnership aims to elevate Howard University’s athletic department, unlock new opportunities for recruitment and inspire a new generation to dream of excellence. 
  • Together, Jordan Brand and Howard University aim to amplify the influence of HBCUs on collegiate sport and continued impact on cultural globally.
  • In addition to the partnership with Howard University, Michael Jordan and Jordan Brand’s $100M commitment to the Black Community helps advance the work of organizations fighting to create systemic change.

Howard University, is one of the most esteemed Historically Black Colleges and Universities (HBCU’s) with a tremendous legacy, rooted in a commitment to excellence. Jordan Brand is proud to continue that legacy through a 20 year partnership that will create academic and athletic opportunities that elevate the best of the Black Community.


“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black Community. As a HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it,” says Craig Williams, Jordan Brand President.


The partnership deepens Jordan Brand’s connection to HBCU culture — which has influenced all aspects of Black culture in North America — and honor’s the university’s heritage by driving cultural connections across the diaspora. 


“We have always been proud of our legacy at Howard University, but we are audacious enough to believe our future could be brighter than our past. Partnering with Jordan Brand is another signal of our ambitions as a university to become an even brighter beacon for Black Excellence. We are thrilled to work on that vision of greatness together,” says Dr. Wayne A.I. Frederick, Howard University President. 


Grounding an exciting future for the Howard University athletic program, the first Jumpman uniforms for the Howard University athlete program will be revealed on August 27. 


“This partnership amplifies the culture of champions we are building at Howard,” says Kery Davis, Athletic Director for Howard University. “After winning multiple MEAC Championships last year we are poised to continue with Jordan Brand by our side.”


Beyond excellence on both court and field, Jordan Brand also aims to unlock new opportunities in recruitment that simultaneously elevate athletic and academic experiences. 


“HBCU‘s have been impacting culture since the beginning. Now we see a new era on the horizon, and an opportunity with Jordan Brand to introduce Howard University to the world. I’m excited to see our university collaborate with a partner like Jordan Brand that already means so much to the Black Community. Together, we have the power to make a difference and inspire the next generation of students to do the same” says Jordyn Allen, Howard University Student Association President. 


In addition to the partnership with Howard University, Michael Jordan and Jordan Brand’s $100M commitment to the Black Community helps advance the work of organizations fighting to create systemic change.

The Jordan Zion 2 Is Designed for an Evolved Zion Williamson

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  • The Jordan Zion 2 is built to allow Williamson to be fully locked in when on the court.
  • The lightweight Jordan Zion 2 is designed to remain comfortable under the extreme duress of Williamson’s unique athletic gifts. 
  • The shoe is segmented into three key areas: the heel for impact resistance, the middle for resilience and containment, and the toes for comfort and mobility.
  • Subtle details throughout the Jordan Zion 2 evoke Williamson’s drive. 

The Jordan Zion 2 balances technical prowess — maximizing its namesake’s power and speed — and Williamson’s unique playing persona. It is built for a player able to do a multitude of things on court, and to simultaneously enhance responsiveness and increase comfort and support. 


Duality in design is achieved by segmenting the shoe into three key areas, which required different principles: the heel for impact resistance, the middle for resilience and containment, and the toes for comfort and mobility. The Zion 2 introduces a new concept that decouples the strobel, shifting it from a full-length unit to a focus on the heel, allowing for 20 percent more Zoom Air on the forefoot (thus increasing responsiveness) and a smoother, more comfortable landing on the heel following an explosive dunk. With explosiveness comes a need for containment. The Zion 2 is built with a performance cup sole, which wraps high up the foot, and a forefoot strap that works in tandem with the lacing system for optimal support. 


In total, the tech of the Zion 2 makes a statement: time to power up and unlock new levels. 


Aesthetically, the Jordan Zion 2 marries its game-changing tech to a throwback look honoring otherworldly athletes and Nike icons of the ’80s and ’90s. Subtle touches throughout evoke Williamson’s drive to win, specifically his ethos, “Nobody built like you, you design yourself.” The shoe also introduces an evolved Zion logo. 


In North America, the Jordan Zion 2 releases June 22 in the Voodoo colorway and June 30 in the Hope Diamond colorway. 


To download hi-res images, click here. 

Hong Kong – Jordan Valley Swimming Pool temporarily closed

Jordan Valley Swimming Pool temporarily closed

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Attention TV/radio announcers:

Please broadcast the following as soon as possible and repeat it at regular intervals:

     Here is an item of interest to swimmers.

     The Leisure and Cultural Services Department announced today (July 15) that Jordan Valley Swimming Pool in Kwun Tong District has been temporarily closed for cleaning and superchlorination following the discovery of a small amount of faeces in the pool.

     It will be reopened at 6.30am tomorrow.

     The department appeals to swimmers to be considerate and to keep the swimming pools clean. They are advised not to swim after a full meal and should use the toilet facilities if necessary before swimming.

South Jordan, UT Author Publishes Children’s Book

My Little Blue Home, a new book written by Sadie Young and illustrated by Jayne Ann Osborne, has been released by RoseDog Books.

Come meet June, Ren, and Mick as they learn, grow, and go on adventures in their little blue home. My Little Blue Home, inspired by real children in their little blue home, will be sure to bring your children laughter and smiles as they relate to everyday life through the eyes of a child just like them. Come along as the children grow and learn about the magic of their home, yard, trees, and surroundings. In the little blue home it is believed that life should be explored and joy is all around us. And even the most ordinary of places can become extraordinary.

About the Author
Author, wife, and mother of three, Sadie Young has found inspiration for the series of Little Blue Home books through the purchase of her own little blue home. Moving into this home with her husband, baby girl, shortly joined by two more boys has been the adventure of their lives.

Young grew up in small town Lehi, Utah on a horse farm. There she learned to love horses and family time in their real life “farm house”. In adulthood, she loves and is passionate about many things including, writing, baking, psychology, and, of course, her family in her little blue home.

About the Illustrator
Some of Jayne’s earliest memories are drawing stick-figure horses with her mother. As a child, she always knew three things: she wanted to grow up and have 20 babies, live on a horse farm, and become an artist. Fast forward to today, she is a wife and stay at home mom of three. She finds joy in mothering, running an intergenerational story time at an assisted living facility, and making time to follow her childhood dreams. Although twenty babies and a horse farm aren’t part of the feasible picture, becoming a published illustrator definitely ticks the “become an artist” box!

My Little Blue Home is a 32-page hardcover with a retail price of $23.00 ($18.00 eBook). The ISBN is 978-1-6461-0343-0. It was published by RoseDog Books of Pittsburgh, Pennsylvania. For more information, or to request a review copy, please go to our virtual pressroom at http://dorrancepressroom.com/my-little-blue-home/ or our online bookstore at http://rosedogbookstore.com/my-little-blue-home/

Canada – Minister Jordan announces Atlantic mackerel quota for 2021

On Canada’s East Coast, Atlantic mackerel plays an important role in local economies as a recreational, commercial and bait fishery. It is also an important food source for many species, including tuna and Atlantic cod. Unfortunately, the number of spawning-age mackerel are at an historic low. Immediate action must be taken to conserve and rebuild the population.

May 21, 2021

Ottawa, ON – On Canada’s East Coast, Atlantic mackerel plays an important role in local economies as a recreational, commercial and bait fishery. It is also an important food source for many species, including tuna and Atlantic cod. Unfortunately, the number of spawning-age mackerel are at an historic low. Immediate action must be taken to conserve and rebuild the population.

Today, the Minister of Fisheries, Oceans and the Canadian Coast Guard, the Honourable Bernadette Jordan, announced a 4,000-tonne total allowable catch (TAC) for the commercial Atlantic mackerel fishery in Atlantic Canada and Quebec, a 50% reduction from last year. To help ensure all fleets have some fishing opportunities, the quota will be released in two equal amounts with one release now and one release later in the summer. The science shows that by applying this TAC level, the biomass has a 64% chance that it will increase by the time of the next stock assessment in  2023.

In making her decision, the Minister considered findings of the 2021 Atlantic mackerel stock assessment, which described the lowest level ever observed for spawning fish. She also considered the economic importance of the stock, which in 2018, had a the total landed value of $10.7 million. Reducing commercial fishing will help support stock growth over time, while also allowing harvesters and communities to generate income from this important fishery. 

The Minister also announced that new regulations on Atlantic mackerel recreational fishery will be coming into effect on May 26, 2021 to further protect the stock. The new regulations will – for the first time – place limits on the number of mackerel being fished, and establish opening and closing dates for the recreational fishery.

In recent years, Fisheries and Oceans Canada has introduced a number of management measures to support Atlantic mackerel stock rebuilding. The Department brought in measures to protect spawning fish and improved catch monitoring and reporting. In 2019, the Department implemented a 20 per cent reduction in total allowable catch.

Fisheries and Oceans Canada continues to actively review the management regime for Atlantic mackerel. The department will continue to engage the United States on joint conservation objectives, and is focused on  improving the monitoring of, and reporting on, this important stock.

“This is a difficult decision that has economic impacts on commercial harvesters and their communities, but the science is clear — stronger actions need to be taken to rebuild the Atlantic mackerel stock. I am hopeful that this decision will lead to growth in the stock over the next two years, as demonstrated by the science model. However, if the spawning biomass does not increase over the next two years, we are likely heading towards a commercial Atlantic mackerel fishery closure. I recognize that many harvesters depend on this fishery, and we will continue working with them and fishing groups across the Atlantic over the next two years to ensure the best outcome for the stock and all involved.”

– The Honourable Bernadette Jordan, Minister of Fisheries, Oceans and the Canadian Coast Guard

Jane Deeks

Press Secretary 

Office of the Minister of Fisheries, Oceans and the Canadian Coast Guard

343-550-9594

Jane.Deeks@dfo-mpo.gc.ca