Tag: first agency

Icebreaker Appoints FIRST Digital As Analytics Partner

FIRST Digital NZ has been working on key analytics, conversion and tracking implementation projects for Icebreaker since 2017. The digital marketing agency has recently been appointed as a long-term partner providing ongoing training and support to the brand’s global ecommerce team. “We are excited to solidify our partnership with Icebreaker Global and provide the opportunity for a deeper level of insights and analysis as they extend their global ecommerce reach.” Says Danny Parker, Commercial Director for FIRST Digital. FIRST Digital’s goal is to equip and support the Icebreaker team to further advance their ecommerce business by being able to leverage ... Read more