U.S. Polo Assn. Announced as Finalist for Best Sports Licensed Brand at 2023 Licensing International Excellence Awards in Las Vegas

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is pleased to announce the brand’s nomination as a finalist for the prestigious 2023 Licensing International Excellence Awards for Best Sports Licensed Brand. The Licensing International Excellence Awards honor the way brands use licensing in innovative and creative methods to further their goals, products, and marketing around the globe.
Winners in 30 categories were selected by an expert global judging panel and voted on by members of the licensing industry at large from more than 200 finalists around the world. With more than 850 entries received, U.S. Polo Assn. was among notable brands, such as Formula 1, Head, The NFL Players Association (NFLPA), Starting Lineup, Ultimate Fighting Championship (UFC), and Yale University. Ultimately, the NFLPA was recognized as the finalist in the category for Best Sports Licensed Brand.

The multi-billion-dollar U.S. Polo Assn. brand continued to enhance its authentic connection to the sport of polo in 2022 through outstanding storytelling, partnerships, sponsorships, and philanthropic endeavors. The Licensing International nomination acknowledged U.S. Polo Assn.’s growth and achievements, which include delivering a record $2.3 billion in global retail sales spanning 190 countries in over 1,100 retail stores, as well as department stores, sporting goods stores, and e-commerce.

“We are honored that U.S. Polo Assn. was nominated for the Best Sports Licensed Brand alongside other industry-leading organizations for the 2023 Licensing International Excellence Awards,” says J. Michael Prince, CEO & President of USPA Global Licensing, the company that oversees the multi-billion-dollar U.S. Polo Assn. brand. “Our global team alongside our licensing and retail partners work tirelessly to bring the spirit of the sport of polo to life in our brand around the world. Receiving this nomination is recognition for this global effort.”

Prince also wishes to congratulate The NFLPA for their performances this year and their win.

The brand also built on its successful digital strategies to generate record growth with some 50 brand sites in 20 languages and over 7 million social media followers in 2022. Moreover, U.S. Polo Assn. signed a global partnership with ESPN to air some of the top polo championships in the world, including the XII Federation of International Polo (FIP) World Polo Championship, the prestigious Westchester Cup, and the U.S. Open Polo Championship(R) for sports fans and consumers to enjoy.

This year’s Excellence Awards were held at The Luxor on June 12, 2023, in Las Vegas, Nevada, to celebrate the best of the global licensing industry. Attending the event this year on behalf of U.S. Polo Assn. was Chris Affolter, VP of Global Operations, and Jeff Nichols, Senior Director of Finance & Strategy.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named as one of the top five sports licensors in 2022 alongside the NFL, MLB, and NBA, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

Contact Information
Stacey Kovalsky
Senior Director, Global Communications

Kaela Drake
PR & Communications Specialist

Topic: Press release summary

ReadersMagnet – Finalist of 2022 BBB Torch Awards for Ethics in San Diego

Better Business Bureau Serving the Pacific Southwest (BBB) has named ReadersMagnet as a finalist for the 2022 BBB Torch Awards for Ethics. The program raises awareness of marketplace ethics and honors businesses that operate with integrity.

“It is an honor and a privilege to be nominated for the BBB Torch Awards for Ethics. ReadersMagnet takes pride in a truthful and people-centric way of conducting business, translating to an A+ rating and a 4.86 customer experience score,” asserted the company’s Vice President, John Carl O. Abines.

“As we expect our publishing consultants and experts to take care of our customers’ needs, the core leadership team,” Abines added, “is responsible for the individual needs of our staff – whether it be for their overall well-being, career development, and job satisfaction. Our programs and initiatives impact our employees and their families, and the community where they belong.”

The company’s VP further emphasized that ReadersMagnet will never cease to deliver world-class author experience while staying true to our core values that partners prefer for their business, employees are proud of, and authors strongly recommend. Should we win this award, we will continue to uphold our values of credibility and our responsibility in sharing the stories of our authors with the world with utmost transparency and integrity.

BBB Torch Awards for Ethics is one of the highest honors BBB bestows upon a company, and is designed to highlight outstanding ethical businesses. Finalists are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.

All finalists completed an evaluation where they demonstrated their commitment to ethics and trust in four categories: Character, Culture, Customers, and Community. Finalists have illustrated the character of their organization’s leadership, how an authentic culture is being fostered, how the company prioritizes its relationship with customers, and the impact the organization is making in their community.

“Honesty builds trust, which is a vital aspect in the success of a business. For 23 years, BBB has been recognizing outstanding companies in San Diego for their solid commitment to doing things the right way,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest.

“This esteemed award recognizes business leaders who demonstrate a superior level of character and ensure their organization’s practices meet the highest ethical standards, thereby generating trust.”

Winners will be announced at the in-person signature event on September 7, 2022 at the Hyatt Regency La Jolla. For a complete list of this year’s BBB Torch Awards for Ethics Finalists visit torchawards.bbbcommunity.org.

About ReadersMagnet

With the combined 10 years of expertise in the industry, ReadersMagnet strives to help potential and award-winning authors in achieving their desired success. We are committed to making the process of publishing books easy, cost-effective, and collaborative for our writers in the United States, United Kingdom, and Australia. As a reputable self-publishing and marketing agency, we become BBB Accredited with an A+ rating. We are also currently nominated as a Top Marketing Company in San Diego by the PR Expert. It is our honor to become part of the creative process of publishing and promoting literary masterpieces recognized around the globe. Because here at ReadersMagnet, we share your story with the world.

About Better Business Bureau Serving the Pacific Southwest

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands, and charities they can trust. In 2020, people turned to BBB more than 220 million times for BBB Business Profiles on 6.2 million businesses and Charity Reports on 11,000 charities, all available for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada, and Mexico. Incorporated locally in 1938, BBB Serving the Pacific Southwest serves Greater Arizona and Southern California, providing critical tools to ignite success including mentorship, online products, and access to capital. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.

Media Contact:

If you need further information about us, please don’t hesitate to contact John Carl O. Abines, the Vice President of ReadersMagnet, at 1-800-805-0762 ext. 4201.

Alternatively, you can send us a message at info@readersmagnet.com . We are looking forward to hearing from you soon.

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