Tag: Evidnt

 Evidnt, the leading B2B smart marketplace for brands and merchants, using data and analytics to help marketers and retailers make smarter business decisions, has partnered with Adslot to bring custom buyer audience segments to premium publishers for a more personalized customer experience. Evidnt’s Audience Planner solution, links real-time digital and in-store sales data with customer demographics, defining audiences based on verified buyer search and purchase behavior. Evidnt’s Audience Planner solution links real-time digital and in-store sales data with customer demographics, defining audiences based on verified buyer search and purchase behavior. Their data has helped advertisers see a 27% increase in ... Read more

 In just a few weeks, Apple’s iOS 15 privacy updates will start to significantly limit measurement for mobile apps, in particular social platforms such as Facebook, Instagram, and Snapchat. While companies such as Facebook still generate about $50 billion in advertising spending in the US, which represents nearly a quarter of digital marketing investment, their growth is starting to slow down. The limitations are reportedly causing Facebook to underreport digital metrics by 15%. (source: https://www.cnbc.com/2021/09/22/facebook-says-it-underreported-ad-performance-after-iphone-privacy-update.html) “We believe that real-world conversions, like sales and app installs, are higher than what is being reported for many advertisers. We are committed to helping ... Read more

 Consumer Packaged Goods (CPG) companies are consistently in the Top 5 spenders in marketing, with an average of 50% of the investment in digital media. That is an average of more than $800 million each year on marketing – the highest of any industry. (Source: Kantar Strategy) CPG companies significantly trail their retail peers in accessible consumer data to make effective business decisions, with some estimates that they have less than 10% of all traffic and customer relationship databases (CRM). This disparity provides an opportunity for brands to partner with merchants, through analytics companies such as Evidnt, to capture and ... Read more