WEBWIRE – Monday, April 17, 2023
What to know
- .SWOOSH, Nikes new platform for virtual creations, is launching its first digital-creation collection, Our Force 1 (OF1), co-curated by the .SWOOSH community.
- The OF1 collection comes in two digital boxes, the Classic Remix box and the New Wave box. Each box is priced at $19.82 USD and contains a digital Our Force 1 version of an iconic Air Force 1.
- Nike built multiple entry points to purchase an OF1 box, and all .SWOOSH members will have the opportunity to purchase an OF1 virtual creation
- .SWOOSH members can open their OF1 box to discover which Our Force One shoe it contains, learn its unique features, and unlock utilities in the coming months for special access to physical products and experiences.
The movement started witha new, digital community. Now with more than 330,000 members, .SWOOSH, Nikes new platform for virtual creations, is dropping its first digital-creation collection: Our Force 1 (OF1). Co-curated by the .SWOOSH community and built for the digital generation, OF1 is a tribute to the first 50 years of Nike and an homage to the creativity and versatility of the Air Force 1. The collection removes the barriers of physical product, builds community and leverages pioneering technology that fuels the future of sport.
The journey to the OF1 collection begins with a choice between two digital boxes, the Classic Remix box and the New Wave box. Each box is priced at $19.82 USD and contains an Our Force 1,a digital version of one of the most iconic Air Force 1s. In the Classic Remix box, .SWOOSH Members get a shot at picking up a favorite classic archive AF1 released from 1982 to 2006. Or it could be a more unique, custom AF1 with a nostalgic twist. In the New Wave box, members could unlock a classic archive from 2007 or later, or an expressive, custom AF1 with a more futuristic twist. Scattered across both boxes are co-created AF1s from the four .SWOOSH Your Force 1 winners.
Nike has built multiple entry points to purchase an OF1 box. On April 18, Nike will begin airdropping AF1 posters the unlock to buying an OF1 box on SWOOSH.NIKE to randomly selected .SWOOSH members; on May 8, this group will be given first access to the OF1 sale. General access opens on May 10 to the entire .SWOOSH community to purchase an OF1 virtual creation.
.SWOOSH members will be alerted when they can open their OF1 box and discover which Our Force One shoe it contains. Shortly after opening their OF1 box, each virtual creation will come paired with a 3D file that the owner can download and use to express themselves in new ways. In the near future, .SWOOSH will introduce other new utilities and benefits to these unique Nike virtual creations, such as exclusive physical products or experiences.
The OF1 collection shows how Nike will continue to innovate at the intersection of play and culture for the future of sports, says Ron Faris, GM of Nike Virtual Studios. We are exploring new ways to tell stories and create relationships while removing the barriers and limitations of physical product. With more members choosing to express themselves across physical and digital worlds, .SWOOSH is the marketplace of the future.
.SWOOSH is still in a closed beta to create an equitable and safe platform, but you can register to become a .SWOOSH member atwelcome.swoosh.nike. To stay up to date on the OF1 Collection.
Mar 9, 2022 | Business
BOSTON – WEBWIRE – Tuesday, March 8, 2022
In celebration of the digital debut on January 4th and 4K Ultra HD, Blu-ray and DVD debut of Ghostbusters: Afterlife on February 1st, Reebok, in collaboration with Sony Pictures Consumer Products, announces the release of a special edition Ghost Smasher (Ectoplasm). This launch follows two Reebok x Ghostbusters collections, the first of which was unveiled in late 2020 and the second of which dropped in late 2021.
In parallel with the discoveries made in Ghostbusters: Afterlife, Reebok and Sony Pictures Consumer Products uncovered a variant to the original Ghost Smasher, which was part of the first 2020 collection. The Ectoplasm version (GX1648) of the Ghost Smasher features a glow in the dark iteration of the detachable proton pack, glow in the dark tongue detailing and a more distressed treatment on the upper. Similarly to the first Ghost Smasher, named after the films original title before it was officially released as Ghostbusters, the Ghost Smasher (Ectoplasm) reflects a 1980s lab design look.
The new iteration of the Ghost Smasher will ship in repurposed OG Pump packaging from the 80s, as did the first version of the silhouette. On the box Less talk… …more busting is written over the classic Reebok logo while This is how it ends nods to the ominous Ghostbusters theme.
The Ghost Smasher (Ectoplasm) will be available exclusively for Reebok UNLOCKED members on www.reebok.com/ghostbusters in unisex sizing beginning March 16th at 10am EST for $200.
About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPEs global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPEs Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html
Dec 3, 2021 | Business
Doki Doki Inc. has announced their first audio NFT collection in the Audio Metaverse – Crypto Fuzzy. This collection is compatible with the metaverse, where people can interact with the creatures in an augmented audio space known as a Cube.
This generative collection from Doki Doki Inc. comprises 1000 collectible, interactive audio creatures, each of which has their own Crypto Fuzzy name. To round out the collection, Doki Doki Inc. has included 30 rare Crypto Fuzzies.
“Crypto Fuzzies are only the first of many audio NFT projects that we plan to launch on the Audio Metaverse,” says Doki Doki CEO Takahito Iguchi. “These NFT collections will help us showcase the work of talented artists and give people who visit the Audio Metaverse more interactive features to enjoy.”
Each Crypto Fuzzy comes with a unique appearance and voice. Once each Crypto Fuzzy is minted, the owner gets an augmented audio space where they can interact with their Crypto Fuzzy in the Audio Metaverse. As the first works of art in the Audio Metaverse, the Crypto Fuzzies are taking audio to an immersive level.
In order to realize this project, Doki Doki Inc. teamed up with producer Daichi Hayakawa, who has been an engineer and music producer for over 15 years. Hayakawa is currently focusing on creating an AI that can write music on its own with deep learning. Doki Doki Inc. and Hayakawa have applied this experience to creating the generative Crypto Fuzzy NFTs for the Audio Metaverse.
Cubemint platform for creators
Crypto Fuzzy is just one of the projects Doki Doki Inc. is launching in the Audio Metaverse. Through the Cubemint marketplace that is set to launch in February 2022, Doki Doki Inc. aims to give creators the opportunity to create, mint and sell audio NFTs that can be used in the Audio Metaverse.
About Doki Doki Inc.
With offices in San Francisco and Kyoto, Doki Doki has been developing voice-based social platforms since 2016. In 2017, Doki Doki released the apps Baby and Ball, which were both early voice social networks. The next app they released in the U.S. is Dabel, a social audio app. On this platform, over 80,000 users have connected with other users they just met in live conversations. The team also has a strong focus on app accessibility, making sure users with visual impairments can enjoy the platform as well.
Doki Doki was founded by Takahito Iguchi, who has been a leader in the XR (Cross Reality) field. He developed the augmented reality app Sekai Camera and, later in 2013, the Telepathy wearable device. In 2019, Iguchi led Doki Doki in creating Dabel, before shifting the team to focus on the Audio Metaverse.
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