Reebok Drops a Special Edition Ghost Smasher to Celebrate the Home Entertainment Release of Ghostbusters: Afterlife


In celebration of the digital debut on January 4th  and 4K Ultra HD™, Blu-ray™ and DVD debut of Ghostbusters: Afterlife on February 1st, Reebok, in collaboration with Sony Pictures Consumer Products, announces the release of a special edition Ghost Smasher (Ectoplasm). This launch follows two Reebok x Ghostbusters collections, the first of which was unveiled in late 2020 and the second of which dropped in late 2021.

In parallel with the discoveries made in Ghostbusters: Afterlife, Reebok and Sony Pictures Consumer Products uncovered a variant to the original Ghost Smasher, which was part of the first 2020 collection. The “Ectoplasm” version (GX1648) of the Ghost Smasher features a glow in the dark iteration of the detachable proton pack, glow in the dark tongue detailing and a more distressed treatment on the upper. Similarly to the first Ghost Smasher, named after the film’s original title before it was officially released as Ghostbusters, the Ghost Smasher (Ectoplasm) reflects a 1980s lab design look.

The new iteration of the Ghost Smasher will ship in repurposed OG Pump packaging from the ‘80s, as did the first version of the silhouette. On the box “Less talk… …more busting” is written over the classic Reebok logo while “This is how it ends” nods to the ominous Ghostbusters theme.

The Ghost Smasher (Ectoplasm) will be available exclusively for Reebok UNLOCKED members on in unisex sizing beginning March 16th at 10am EST for $200.

About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit

Doki Doki Inc. Drops Interactive Audio NFTs in the Audio Metaverse

Doki Doki Inc. has announced their first audio NFT collection in the Audio Metaverse – Crypto Fuzzy. This collection is compatible with the metaverse, where people can interact with the creatures in an augmented audio space known as a Cube.

This generative collection from Doki Doki Inc. comprises 1000 collectible, interactive audio creatures, each of which has their own Crypto Fuzzy name. To round out the collection, Doki Doki Inc. has included 30 rare Crypto Fuzzies.

“Crypto Fuzzies are only the first of many audio NFT projects that we plan to launch on the Audio Metaverse,” says Doki Doki CEO Takahito Iguchi. “These NFT collections will help us showcase the work of talented artists and give people who visit the Audio Metaverse more interactive features to enjoy.”

Each Crypto Fuzzy comes with a unique appearance and voice. Once each Crypto Fuzzy is minted, the owner gets an augmented audio space where they can interact with their Crypto Fuzzy in the Audio Metaverse. As the first works of art in the Audio Metaverse, the Crypto Fuzzies are taking audio to an immersive level.

In order to realize this project, Doki Doki Inc. teamed up with producer Daichi Hayakawa, who has been an engineer and music producer for over 15 years. Hayakawa is currently focusing on creating an AI that can write music on its own with deep learning. Doki Doki Inc. and Hayakawa have applied this experience to creating the generative Crypto Fuzzy NFTs for the Audio Metaverse.

Cubemint platform for creators

Crypto Fuzzy is just one of the projects Doki Doki Inc. is launching in the Audio Metaverse. Through the Cubemint marketplace that is set to launch in February 2022, Doki Doki Inc. aims to give creators the opportunity to create, mint and sell audio NFTs that can be used in the Audio Metaverse.

About Doki Doki Inc.

With offices in San Francisco and Kyoto, Doki Doki has been developing voice-based social platforms since 2016. In 2017, Doki Doki released the apps Baby and Ball, which were both early voice social networks. The next app they released in the U.S. is Dabel, a social audio app. On this platform, over 80,000 users have connected with other users they just met in live conversations. The team also has a strong focus on app accessibility, making sure users with visual impairments can enjoy the platform as well.

Doki Doki was founded by Takahito Iguchi, who has been a leader in the XR (Cross Reality) field. He developed the augmented reality app Sekai Camera and, later in 2013, the Telepathy wearable device. In 2019, Iguchi led Doki Doki in creating Dabel, before shifting the team to focus on the Audio Metaverse.