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The highest priority is to satisfy the customer through early and continuous deliveries of products that meet a need. The requirements are changing, and must be leveraged to offer a competitive advantage to the customer. Frequent deliveries will be made, weekly, since the division of labor allows to execute it in this way. Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is a concept that is often part of these conversations. But combining it with Agile causes all sorts of confusion. Ann Marie Puig, an entrepreneur and Scrum expert from ... Read more

if your association is familiar with a huge load of show and technique, moving to Kanban will feel like you’re being thrown into the focal point of the ocean without a net. A lot of marketers have started Agile advertising with no genuine construction. While that may work in a small company that is adequately balanced to Agile promoting norms, most marketers are transforming from a standard culture, and as such, benefit from an exhibited technique for completing Agile advertising. Entrepreneur and philanthropist Ann Marie Puig explores Agile marketing procedures and how to apply the right plans for small businesses. ... Read more