Why Customer Centric Solutions Must Be Your Startups’ Strong Point

Jennifer O. Orode, Chief Executive Officer, Ingenium Concepts Limited, discusses the importance of Customer Service Relationships in today’s business world, and the key to understanding the role of customer satisfaction in startups: Grow your organization by implementing a crucial customer experience processes. This is the key to keep clients coming back to your business repeatedly.

Jennifer O. Orode, CEO, Ingenium Concepts Limited, believes Customer Service Relationships are the key in today’s business world: Grow your organization by implementing a crucial Customer Experience Processes.

“With top-notch customer service, Startups can cut down on customer acquisition costs and develop a loyal following. Loyal customers even bring companies more business. They convince other prospects to purchase your brand and that is great free advertising for any business,” said Ms Orode.

Businesses should be aware that providing excellent customer service has effects that reach beyond business culture. In fact, offering excellent customer service has a number of practical effects on your company’s performance and how the public views it, which is why it should be given top importance in your organization.

The key to “understanding the role of customer satisfaction in startups” is realizing the importance that customer satisfaction is to the success of your company. How pleased your consumers are with your goods, services, and overall experience is determined by customer satisfaction. It’s an important sign of the health of your company and a major factor in growth and success. It’s simple to get carried away in the enthusiasm of developing your product or service and obtaining money in the early phases of a business.

Take a step back, though, and realize how important client happiness is in the grand scheme of things. No matter how cutting-edge your product or service may be, without satisfied clients, your startup is going to struggle. Recognizing the significance of putting your customers first and making customer happiness a top priority in all you do requires an understanding of the role of customer satisfaction.

In startups, “the impact of poor customer satisfaction on business success” is the critical factor. Customers are less likely to return and more likely to tell others they are dissatisfied with your goods, services, or overall experience. A reputation for bad customer service will spread, driving away potential clients, resulting in a cycle of diminishing revenue, declining client loyalty, and general harm to your financial line.

A commitment to customer satisfaction, on the other hand, can pay dividends in terms of increased loyalty, repeat business, and positive word of mouth, giving your startup a fighting chance in an increasingly competitive market. So, it’s crucial to understand the impact of poor customer satisfaction and take steps to prevent it.

“The benefits of prioritizing customer satisfaction are numerous and should not be overlooked. When you make customer satisfaction a priority in your startup, you’ll see the benefits in many areas of your business,” said Ms Orode.

First and foremost, happy customers are more likely to become loyal customers. They’re more likely to continue using your products or services and recommend you to others, which can lead to increased sales and growth.

Additionally, by prioritizing customer satisfaction, you’ll improve the overall customer experience, which can have a positive impact on your reputation and brand image. Happy customers are more likely to leave positive reviews and spread the word about your business, which can attract even more customers.

Another benefit of prioritizing customer satisfaction is that it can help you identify areas where your business needs improvement. By regularly gathering feedback from customers and analyzing their experiences, you’ll gain valuable insights into what’s working and what’s not. This information can then be used to make improvements that will make your customers even happier and improve your business’s chances of success.

In short, prioritizing customer satisfaction is a smart business move that can lead to increased sales, improved reputation, and long-term success for your startup.

Visit Ingenium Concepts Limited, and its current projects:
Website: https://growwithingenium.com/
Twitter: https://x.com/growithingenium?s=09
LinkedIn: https://ng.linkedin.com/company/ingeniumconceptltd

Exceptional Customer Service Presented by WCA

 In this fast-paced hour webinar devoted entirely to customer service; creditor, educator, author, former business owner, and occasional debtor, David Balovich will discuss the importance of customer service and skills necessary for providing exceptional customer service.

Learn the importance of a customer service mission statement

Learn the six common reasons customers leave

Learn the skills necessary for providing exceptional customer service

Learn what customers really want from their supplier

This Webinar will be held on March 10, 2022 at 9:00 AM Central Time. At the low cost of one registration fee ($65/$79) (one phone/internet connection), as many people as you wish in your office can view the Webinar. Easy-to-follow instructions will be sent with your meeting confirmation.

The Association is a recognized authority in the Business Credit profession serving thousands of Business Credit professionals in Wisconsin and nationwide. To register online, visit wcacredit.org/webinar-seminar-registration. For more information or to register, contact The Business Credit Management Association Wisconsin at 262-289.1221.


Chrys Gregoire





  • Communications & Marketing

McDonald’s Creates New Customer Experience Team; Appoints Manu Steijaert as First Global Chief Customer Officer

McDonald’s Corporation (“the Company”) (NYSE: MCD) today announced the creation of a new Customer Experience team to transform the way customers engage with the McDonald’s Brand. This team brings together the Company’s Data Analytics, Digital Customer Engagement, Global Marketing, Global Restaurant Development and Restaurant Solutions, enabling McDonald’s to create an unparalleled customer experience at each physical and digital customer touchpoint.

To lead the new team, McDonald’s has promoted Manu Steijaert to the newly created role of Executive Vice President and Global Chief Customer Officer, effective August 1. Steijaert will report to Chris Kempczinski, President and Chief Executive Officer.

“The formation of the Customer Experience team strengthens McDonald’s ability to lead the industry in anticipating and delivering on customer needs at every part of the Brand journey, which increasingly extends beyond the walls of the physical restaurant through digital, delivery and Drive Thru,” said Chris Kempczinski, President and Chief Executive Officer. “As customer needs continue to evolve, we will create a frictionless Brand experience across all our service channels using the insights generated from our increasingly important digital platforms. Manu’s deep understanding of the needs of our customers and his rich perspectives from multiple markets will be invaluable in leading this new team.”

With more than 20 years in the McDonald’s System, Steijaert brings extensive knowledge of McDonald’s global customer base to the role, most recently serving as Vice President, International Operated Markets where he drove a customer-led and growth-focused approach to supporting the country leadership teams in 12 markets.

“Our customers are at the heart of everything we do at McDonald’s, and we have reached a pivotal moment when technology and data have begun to shape nearly every facet of the customer experience,” Steijaert said.  “I am thrilled to lead this new team as we work to create more and better ways to connect with our customers at every touchpoint, transforming the definition of customer interaction.”

Steijaert started his McDonald’s career in 2001 as a field service consultant and held various operations roles before becoming Vice President, Operations for France in 2012, where he led restaurant innovation efforts. In 2015, Steijaert took on leadership of the Netherlands before transitioning to VP, International Operated Markets in 2019. The son of a former Belgian McDonald’s Owner Operator, his first McDonald’s restaurant experience dates back to 1987, when he started working as a crew member at his parents’ restaurants.

About McDonald’s

McDonald’s is the world’s leading global foodservice retailer with over 39,000 locations in over 100 countries. Approximately 93% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.


This release contains certain forward-looking statements, which reflect management’s expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Factors that could cause actual results to differ materially from our expectations are detailed in the Company’s filings with the Securities and Exchange Commission, such as its annual and quarterly reports and current reports on Form 8-K. The Company undertakes no obligation to update such forward-looking statements, except as may otherwise be required by law.