Balance of public procurement and market sales a win-win for farmers and consumers

Wheat farmers across the country benefitted from the higher market rates as mostly /majority of farmers sold their produce to the private traders at higher market rate in comparison to the MSP.  Accordingly, the farmers could reap higher remuneration for their produce which is the main objective of the policy of Govt. of India towards farmers welfare. The prevailing situation, where more options were made available to farmers to sell their produce, empowered them to choose the best bettering the Minimum Support Price. It has been reported that during this season the farmers sold their produce at an average rate of Rs. 2150 per quintal thereby earning more on selling their produce in the open market as compared to MSP value Accordingly, on the estimated procurement quantity of 444 lakh MT, on an average, the farmers may have earned around Rs. 95460 crore at the rate of Rs. 2150 per quintal instead of Rs. 89,466 crores at the MSP of Rs. 2015 per quintal. Thus the wheat farmers may have overall got more than Rs. 5994 crore compared to MSP.

The downward trend in public procurement is attributed to the significantly higher purchase of wheat by private traders as wheat price in the international market has shot up due to international demand-supply mismatch on account of prevailing geopolitical situations. The market prices of wheat remained continuously higher than the MSP throughout the procurement period across the country i.e. around Rs. 2100/- to 2500/- per quintal.

Wheat procurement in the current season is down by 58 percent missing initial estimates of 444 lakh MT. It is expected that the procurement of wheat during RMS 2022-23 may touch only upto 190 lakh MT by the end of the season.

The estimates of wheat procurement were kept at 444 lakh MT on the basis of decision taken in the State Food Secretaries’ Meeting held in February 2022, before the commencement of current RMS 2022-23.  The total procurement of wheat last year during RSM 2021-22 was 433.44 lakh MT.

The MSP of wheat for RMS 2022-23 was also announced by the Govt. of India, well in advance during the month of September 2021 with a hike of Rs. 40/- per quintal (2%) from Rs. 1975/- per quintal to Rs. 2015/- per quintal keeping in view the recommendations of CACP. The MSP of wheat has increased by around 49% upto 2022-23(Rs. 2015/Quintal) in comparison to 2013-14(Rs. 1350/Quintal).

On the domestic front, the country has surplus wheat and rice stocks available currently as well as hence next year. After wide consultation with State Govts, GOI has re-allocated wheat provision in favour of rice under PMGKAY and NFSA, thereby freeing 55+62=117 LMT wheat. The projected wheat stock position as of 01.04.2023 would be around 141 LMT which is around two times the minimum requirement as per stocking norms of 75 LMT after meeting all requirements under NFSA, PMGKAY and Other Welfare Schemes for the year 2022-23. Similarly, availability of rice will be surplus too.

To ensure remunerative price of the produce to farmers, Minimum Support Price (MSP) of 22 mandated agricultural crops is announced by the Government of India at the beginning of the sowing season of crops.  MSP is finalized on the basis of the recommendations of the Commission for Agricultural Costs and Prices (CACP) which is determined keeping in view   input costs and margin to farmers. While recommending MSPs, CACP considers important factors like cost of production, overall demand-supply conditions, domestic and international prices, inter-crop price parity, terms of trade between agricultural and non-agricultural sectors, the likely effect on the rest of economy, besides ensuring rational utilization of land, water and other product ion resources and a minimum of 50 percent as the margin over cost of production.

There exists a transparent & uniform Policy for procurement of wheat by FCI and State Govt. Agencies across the country. In any state, the net marketable surplus quantities offered by the farmers within the stipulated procurement period & conforming to the specifications prescribed by Government of India are purchased at MSP for central pool by the Govt. agencies. However, if any producer/ farmer gets better price in comparison to MSP, he is free to sell his produce in open market. The major wheat procuring States in the country with substantial contribution to public procurement is Punjab, Haryana, Madhya Pradesh, Uttar Pradesh and Rajasthan.

  The Govt. of India has regulated wheat export w.e.f. 13.05.2022 which changed the market dynamics, preventing speculative wheat trading and  cooled down the inflationary trend of the price of wheat & wheat products in the domestic market. In order to ensure that no farmers with surplus wheat are affected on account of exports regulation, Govt. of India in general extended the procurement season. This extension facilitated those farmers, who had not participated in public procurement earlier but were keeping the wheat stocks with them, to come to purchase centres for selling wheat to FCI & State procuring agencies. Also, in order to mitigate sufferings of farmers of Punjab and Haryana due to a fall in yield of wheat crop on account of early onset of summer and untimely heat wave and to boost procurement for the central pool, GOI relaxed permissible limit of shrivelled grains from 6% to 18% in the States of Punjab and Haryana. The State Govts were also requested to facilitate procurement in more proactive ways by inviting more & more farmers to participate in procurement operations so as to reap benefits of MSP. Still, the wheat arrivals in mandis for public procurement was lesser which is a clear indication that farmers were able to get a better price than MSP and they were able to sell directly to private buyers at higher rates



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WeTransfer’s Fourth Annual Ideas Report Uncovers Rapidly Shifting Power Balance in the Creative Industries, Shows Rising Dominance of Emerging Markets

WeTransfer, the leading provider of tools to streamline the creative process, unveiled its fourth annual Ideas Report, one of the world’s largest studies on the creative workforce.

Among its top findings, the report shows the emergence of new global creative hubs and the immense pressure that Gen Z–those born between 1997 and 2012–faces in and out of work. According to respondents, the balance of creative power is shifting under pressure from a variety of avenues and unexpected new creative hubs in Mexico, Brazil, and Colombia are beginning to emerge. Gen Z in particular is feeling the friction of today’s changing landscape, citing high amounts of stress and mental health issues; furthermore, roughly 60% of Gen Z respondents are considering switching careers–the highest percentage of any demographic. They want the organizations they work with and for to help shoulder the responsibility of making the world a better place. Similarly, marginalized creatives are asserting values important to them, like sustainability, gender and racial equity, and humanitarian issues, to the forefront of their professional work.

The report shares takeaways from more than 10,000 creatives across photography, design, music, tech, and more, with 135 countries represented across all seven continents. It is packed with data-rich insights that illuminate a rapidly changing contemporary creative landscape that prioritizes diverse voices, values-driven work, and corporate responsibility.

“The creative industry–and the individuals it’s made of–are notoriously challenging to understand. This year’s Ideas Report offers the perfect roadmap for working with creatives in ways that are supportive, authentic, and fruitful,” said Damian Bradfield, Chief Creative Officer. “It gives us an unprecedented look into what makes creatives tick and closely examines what they are thinking, doing, and feeling. With this knowledge on hand, we look forward to collaborations that produce beautiful, world-changing ideas.”

Highlights from the 2021 Ideas Report include:

“Creativity is dying in the West—make way for younger, bolder challengers from emerging markets” 

  • Creatives from Mexico, Brazil, and Colombia are 12% more likely to take risks than their Western counterparts, 11% more confident in their ideas, and 11% more optimistic about their careers.
  • 66% of creatives in Mexico are taking more creative risks since the pandemic while only 33% of creatives in Europe and North America are willing to take the same amount of creative risk that they did before the pandemic began.
  • Creatives in the US, UK, France, Germany, and Canada are stagnating (and, well, growing old). 55% of creatives surveyed in the US are over 45 years old, versus only around 30% in Brazil, Colombia, and Mexico.

“Gen Z is feeling the pressure—but that won’t stop their creativity.”

  • 50% of Gen Z respondents cite mental health as the main creative distraction during the pandemic; 60% are thinking of switching jobs in the next six months.
  • Gen Z respondents were 8% less likely to be personally committed to climate issues than average respondents. Instead, they want brands to take the lead in fighting for a more sustainable future.
  • 75% of Gen Z respondents think brands should commit to climate, racial, and social justice issues, the highest across all age groups.Despite negative circumstances, Gen Z is bursting with creative energy.
  • 61% are willing to take more creative risks and 53% are dedicating more time to creativity, outperforming other age groups by 5-10%.

“Women and people of color are fired up for change (white men, wake up)”

  •  Last year, almost half of women questioned whether they had the skills to pull an idea off, and 53% had deep concerns about the future.
  • This year, women, nonbinary people, and people of color are taking their frustrations and using them as fuel to pursue professional work that reflects their inner moral compasses; about 50% want to align their personal values with their professional work. 
  • The issues at the top of the list involve the environment (62%), sustainability (59%), gender and racial equality (45%), and humanitarian issues (44%).
  • White men, on the other hand, are struggling to see the relevance, with only 33% saying the same.

“Clients don’t care about your creativity” 

  • 90% of creatives believe clients play a crucial role in the creative process; 81% of clients think the same about creatives. Creatives and clients alike are craving open, honest communication and respect above all else. 
  • Almost a third of clients feel less connected to the people they work with and how ideas are communicated is just as important as the ideas themselves.
  • Clients want creatives who are organized and creatives want clients who are trusting. Both sides need to drop egos and trust each other to do great work. Presenting ideas in ways that make sense for everyone will make that possible.

“The mass exodus of creatives has begun” 

  • 45% of global creatives are thinking of changing their jobs in the next six months.
  • Creatives who are thinking of switching jobs are 36% more likely to feel squeezed financially, 32% more likely to feel their work/life balance is off, and 50% less likely to feel connected to the people they work with.
  • Creatives are generally feeling underappreciated for and unmotivated by their work: only 55% feel appreciated and valued, only 49% are seeing their visions realized, only 43% feel they are doing something good for the world, only 41% feel they can maintain work/life balance and only 37% feel fairly compensated.
  • Recognition is important to creatives but the kind of recognition matters: 35% of creatives said they wanted to be featured in industry publications while only 15% said awards shows.

This year’s report offers an introspective view into how creative professionals are reorienting their lives and work. The result is a forecast of the global creative industry, offering a strong foundation for more impactful collaborations going forward.

Experience the 2021 Ideas Report or read past reports at To read the full report download the PDF here.


Go to LINK to access the online version of the WeTransfer Ideas Report

Go to LINK to download the PDF of the results

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In July and August of 2021, WeTransfer asked over 10,000 people from 135 countries how their creative worlds have changed in the past year. We partnered with brand transformation consultancy, TRIPTK, and Strategy Consultant Traci Lupo to design the survey and analyze the results.

About WeTransfer

Having made its name in the game of quick and simple file-sharing, WeTransfer has evolved into a set of tools that streamlines the workflow process for creative professionals, enabling them to collaborate, share, and deliver their work. The company has more than 80 million monthly active users in 190 countries.

As a certified B Corporation™, WeTransfer strives to use business as a force for good. Since the beginning, WeTransfer has donated up to 30% of advertising real estate to raise awareness for artists, creative work, and the world’s most pressing issues such as climate change and gun reform. This has led to partnerships with artists and organizations like Björk, John Legend, Solange Knowles, the Nelson Mandela Foundation, the UN Development Program.

Dr. Nooristani’s Balance 7 Leading the Way for Alkaline Supplements

Los Angeles, California, 26th May 2021, ZEXPRWIRE –Balance 7 is a high pH, powerful Alkaline liquid dietary supplement, designed to reduce the harmful effects of acid-buildup in the body. It is comprised of a proprietary mix of mineral salts that combine to form a highly alkaline (11.0) water that is safe for the body. Drinking Balance 7 will leave you feeling more energized, healthier overall, and with greater clarity of thought, within as little as 72 hours. Athletes like Lamar Odom, and others looking for a natural and safe way to increase energy levels and their overall health have been loving Balance 7. Balance 7 was recently featured on Yahoo! News. 

Alternative medicine is on the rise. Dr. Admad Nooristani M.D., CEO of Balance 7, has been involved in recent breakthrough research in the field of alternative medicine and is committed to providing a natural and effective solution to combat feelings of exhaustion and overall poor health. He is a licensed medical doctor with 15 years of experience practicing medicine who is leading a team that is combining science-based innovation with natural ingredients to address individuals’ unmet and emerging needs. 

Lamar Odom has been using Balance 7 for the past few months while he’s been training for his upcoming boxing match with Aaron Carter. Lamar suffers from poor levels of energy, memory loss, and muscle weakness, which is why he decided to give Balance 7 a try. Over the past few months, Odom has noticed a huge difference in his overall health and stamina. It’s been a game changer for his health, energy, and well-being. Balance 7 is a great supplement for athletes because it increases energy levels, can reduce inflammation, and helps the body sustain physical activity for longer periods of time at higher workloads. 

Balance 7 is the perfect supplement for busy moms, students, and athletes who are looking for a natural way to increase their energy levels and overall health. The body’s pH can get imbalanced due to stress, lack of sleep, and over consumption of acidic foods (such as sugar, processed foods and alcohol).  When our body’s pH is off balance, serious problems result. To balance the body’s pH, the body will start to draw alkalizing minerals away from bones, organs, and tissues. This depletion of resources, combined with the fact that viruses, bacteria, cancer and parasites thrive in acidic environments, opens the door to imbalance and disease in the body. Adding Balance 7 to your daily routine combats the effects of acid-buildup, increases your overall health, and “fires up” the body’s immune system to fight diseases.  Balance 7 is quick and easy to use.  All it takes is drinking one ounce of lemon-flavored liquid 3 times a day, and within 72 hours you will start to feel the benefits.

For Media Inquiries

Website: balance7

Andrea McEvady

[email protected]


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New Balance and Returnity Collaborate to Create Waste-Free Sampling Solution

Returnity has announced the deployment of reusable shipping packaging for the Team Sports initiative at New Balance, creating an efficient and environmentally-friendly system to ship samples to and from partners. As one of America’s largest sports footwear and apparel brands, New Balance is a leading uniform provider to schools and clubs nationwide, which necessitates a robust sample shipment process.

“The consumption of single-use packaging reached an all-time high in 2020,” said Mike Newman, CEO of Returnity. “Creating a more circular economy requires innovation, and New Balance has demonstrated their leadership in eliminating waste and creating value for their customers with this new program.”

New Balance will ship sample sport uniforms and footwear in Returnity’s reusable bags and boxes which have an antimicrobial coating on them to keep garments, footwear, gear, and textiles fresh and lasting longer. This reusable packaging will eliminate the hundreds of single-use cardboard boxes used throughout the athletic season, and further promote New Balance’s initiative to create a convenient and more consistent experience for coaches while reducing waste.

“Our entire Team Sports sales group is thrilled. Partnering with Returnity and utilizing their products has elevated the sampling experience for our customers, helped us decrease our waste and increase our work efficiency – a winning combination,” said David Chaney, New Balance Team Sports, Sales Manager.

About Returnity
Returnity Innovations is the pioneer in the elimination of single use shipping packaging and delivery. Returnity builds out solutions and empowers the systems necessary for the shipping and delivery of reusable packaging, allowing companies to shift to the new circular economy. Returnity has replaced the use of millions of shipments of cardboard boxes and poly mailer bags with reusable packaging. Returnity was recently named a winner of the Beyond the Bag Challenge. For more information, please visit

About New Balance
New Balance Athletics, headquartered in Boston, Mass. has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit

For press images and more information, visit or contact:
Returnity, Louisa Freeman,, (203) 856-4656
New Balance, Becky Benowicz,
Polygiene, Mats Georgson,