Japan – Artisan Red Premium: New Special Body Color Developed by Mazda

Mazda Motor Corporation has applied its proprietary painting technology Takuminuri(1) to develop a new special color Artisan Red Premium. This color will be introduced as a premium highlight for vehicles in our current lineups as well as forthcoming releases in our Large Product group.

Artisan Red Premium Paint Layer Structure

Mazda believes color to be a crucial element of what gives form to a vehicle; thus, we are focusing our efforts on developing colors that accentuate a dynamic and delicate expression in line with the Kodo – Soul of Motion – design theme. Artisan Red Premium, the fourth Takuminuri color, was developed to extend the range of how the world views red, one of the colors symbolizing Mazda, as a culmination of the Takuminuri evolution to mark the 10th year since the first color Soul Red Premium was released.

Artisan Red Premium conveys the connotation of a red color created by skilled artisans. This extraordinary red produced by Mazda designers, engineers and other artisans manifests a mature outlook that is more refined and sophisticated than previous special colors. The concept underlying design was to create the red found in a mature wine made with unsurpassed craftsmanship. Artisan Red Premium accentuates the strength and beauty of form that takes shape as highlights hit by light portray a fine-grained transparent red shining brightly and dominant shade produces a profound depth and richness, rendering high contrast.

Also, similar to Soul Red Crystal(2), Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer. It combines an outstanding aesthetic appearance with a reduced environmental footprint. For the translucent paint layer, a high-chroma pigment is employed that people perceive to be the reddest of reds, a pigment also used for the Soul Red Crystal. For the reflective/absorptive layer, we applied a technology that more smoothly aligns aluminum flakes at regular intervals. This was also leveraged for the third Takuminuri color Rhodium White Premium. In addition, we improved on the jet-black pigment, which renders shade in the second color Machine Gray. This combination of technologies developed over a period of 10 years conveys brightness in highlights produced by strong reflection and the richness of shades created as light is soundly absorbed so as to achieve a balance between transparency and a mature profoundness.

In the belief that “color is an element of form,” Mazda will continue to pursue new color expressions and painting technologies to enhance the attractiveness of our products, aiming to be a company that shares a special bond with its customers.

(1) Takuminuri, which translates as “Artisan coloring,” is Mazda’s painting technology that reproduces a precise, high-quality paint finish as if applied by the hands of a skilled craftsman along the automobile mass production line.

(2) Soul Red Crystal is a further refinement of Soul Red Premium and a special paint color developed with the Takuminuri painting technology.

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Local Artisan Marmalade Maker Wins Prestigious Award In Global Competition

LOS ANGELESMarch 28, 2022PRLog — Los Angeles artisan gourmet food producer Sleepers Gourmet has reveived a Bronze Award for their Bee Happy Marmalade and a special commendation for their Desert Rose Marmalade at the International Artisan Marmalade Awards/

Bee Happy is loved for its trifecta of locally sourced Southern California organic Lisbon, Eureka & Meyer Desert lemons melded with fresh ginger, and clearly, the judges agreed! They were very impressed with the marmalade’s appearance, color, consistency, aroma and flavor.

Desert Rose, one of the Sleepers’ newest marmalade flavors, features a trio of tree-ripened Coachella Valley grapefruits steeped with delicate rose petals to create a taste that’s uniquely sublime.

Tthe Marmalade Awards received a record-breaking number of entries this year, with over 3,000 jars from more than 30 countries worldwide. The  jars are judged by an expert panel including food writer Dan Lepard, Fortnum & Mason Grocery Buyer Sarah Metcalf, and David Atherton food writer and winner of The Great British Baked Off 2019.

Founder of the Awards Jane Hasell-McCosh says: “I hope that Sleepers Gourmet will have huge success with their marmalade both locally and further afield. The quality of artisan marmalade has never been higher and I am so proud of our award winners this year.”

Owner Christina Sleeper says ‘We are so pleased to have won this award against such strong competition from all over the world. I have been making marmalades for more than 30 years and personally have always thought that it is some of the best marmalades we’ve ever tasted, so it’s nice to have the Award to prove it!’

Sleepers Gourmet products are available online at:


Full list of Artisan Marmalade Awards


For more information about the Marmalade Awards visit www.marmaladeawards.com

Christina Sleeper

Sleepers Gourmet



Notes to editors:

About Sleepers Gourmet:

Sleepers was founded by Christina, Lydia and Mark Sleepers with a single product and a singular passion, that delicious meals can be prepared with ease, shared with love and remembered long after the plates are cleared.

We’re proud to share our inspired and unparalleled line of seasonings, jams, teas, salts & gift baskets with you. We start with the freshest and finest California ingredients and combine them with exotic spices from around the globe. We handcraft an array of original recipe artisanal products that are loved by home cooks and professional chefs alike.

Thank you for exploring our flavorful offerings. We are constantly striving to exceed your expectations, crafting new products and seasonal recipes that spark the culinary imagination and excite taste buds everywhere.

We truly appreciate your support of our family business.

Editor’s Notes: What are the Awards?

The World’s Original Marmalade Awards were founded in 2005 to help to preserve, grow and widen one of the most British of customs – marmalade making. From small beginnings they have grown into an internationally renowned and highly acclaimed event, with support from leading companies such as Fortnum & Mason, The Worshipful Company of Fruiterers and Paddington Bear.

The Awards have humour and a life of their own and have inspired people from all over the world to get involved. In 2022 over 3,000 jars of marmalade were sent from countries as far away as South Korea, Botswana, Japan, Australia and the Philippines, while the Artisan Marmalade competition has helped to promote small producers around the world. Judged by a small panel of experts, Dalemain roundels denote marmalade of exemplary quality.

At the heart of the Awards & Festival is Dalemain Mansion, a Georgian stately home lived in by the same family for over 300 years and the holder of a rich archive of early marmalade recipes.