Module Animal Health, an innovative agency specializing in animal health branding, is redefining the biotech branding landscape with its sophisticated, cost-efficient pipeline of branding solutions. The agency offers an extensive suite of services, including product name development, brand identity packaging design, scientific copywriting, copyediting and website UI that aims to proactively meet FDA compliance criteria.
Award-Winning Expertise
Module Animal Health’s team has an established history of success, substantiated by their recent accolade—the prestigious Vetty award—for their branding work on Mirataz (mirtazapine transdermal ointment), a product aimed at addressing unwanted weight loss in cats.
Executive Leadership
Elizabeth Rhodes, the newly-appointed principal of Module Animal Health, brings invaluable experience and forward-thinking vision to the team. Rhodes previously played a critical role in devising an FDA-compliant branding and marketing strategy for a biologics company, which subsequently sold for over $440 million. Rhodes has also dedicated the last five years to executive education at Harvard Business School and MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL), focusing on disruptive strategy, repeated process automation (RPA) and machine learning. “Our objective is to refine the symbiosis between human skills and machine capabilities, leveraging the unique strengths of both,” Rhodes stated. “We aim for the creation of synergistic human-computer systems that exceed the performance capabilities of each component individually.”
Technological Advancements
A standout feature of Module Animal Health’s service offerings is the ability to create custom-tailored, photorealistic visual assets for advertising campaigns via proprietary technology. “We have the capability to conceive, develop, and commercialize comprehensive campaigns centered around various animal characters, enhancing the narrative of each brand,” Rhodes elaborated. “Our team, assembled through a decade of successful collaborations is both talented and enthusiastic.”
Strategic Partnerships
Module Animal Health plans to leverage its partnership with SP RHODES Equestrian Identity, a leading North American branding firm specializing in equestrian sport marketing. Victor Bayani, Director of Operations, noted, “We have the necessary resources to offer complete end-to-end branding for companies in the animal health space. Drawing on experience working with end-users of pharmaceutical products, our team has valuable insights into what resonates. Coupled with the application of advanced AI technology, we have created a repeatable process to produce high-quality, creative content more efficiently, eliminating the extended discovery phases typically required with traditional methods.”
Business Outlook
Module Animal Health anticipates expanding its client portfolio in the coming months. “We are a boutique firm with a disruptive focus,” said Rhodes. “Our mission is to deliver personalized and customized services. Maintaining direct contact and availability as a principal is a priority for me; understanding client needs first-hand results in better outcomes. We firmly believe that the combination of artificial intelligence and human thinking leads to advanced intelligence and competitive advantage.”
Module Animal Health Elizabeth Rhodes 416-988-1806 www.moduleanimalhealth.com
The Department of Animal Husbandry and Dairying is celebrating “National Milk Day” to commemorate 101st birth anniversary of the “Father of the White Revolution in India”, Dr. Verghese Kurien also known as the Milkman of India, as a part of “Azadi Ka Amrit Mahotsav” on 26th November 2022 in Bengaluru. The prestigious National Gopal Ratna Awards 2022 will also be conferred during the event.
The Department of Animal Husbandry & Dairying, Government of India, Department of Animal Husbandry and Fisheries, Govt. of Karnataka, National Dairy Development Board and Karnataka Milk Federation have joined hands to organize this memorable national event in the state of Karnataka.
Dr. Sanjeev Kumar Balyan, Minister of State for Fisheries, Animal Husbandry and Dairying, Government of India will also lay the foundation stone of advanced training facility at Central Frozen Semen production and Training Institute at Heseraghatta, Karnataka Bovine IVF-(Invitro-fertilization) activities at Central Cattle Breeding Farm, Heseraghatta, Bengaluru virtually.
During the function, a book on the life of Varghese Kurian and a booklet on Milk Adulteration is also to be released by the Dignitaries.
Apart from Dr. Sanjeev Kumar Balyan, Minister of State for Fisheries, Animal Husbandry and Dairying, Government of India, Shri. Prabhu B. Chauhan, Minister of Animal Husbandry, Karnataka, Shri Balachandra L. Jarkiholi, Chairman, KMF will also grace the event with their presence. Union Secretary Shri. Rajesh Kumar Singh, Department of Animal Husbandry and Dairying and Ms. Varsha Joshi, Additional Secretary (Cattle and Dairy Development) will also address the event.
The Minister of State for Fisheries, Animal Husbandry and Dairying, will also inaugurate Animal Quarantine Certification Services as part of the celebrations in Hasserghata Bengaluru. The AQCS will be equipped with online clearance System for imports of livestock products and livestock in due course and be a game changer for local economy.
Animal Husbandry sector can help in fulfilling Prime Minister Narendra Modi’s vision of doubling the income of the farmers of our country says, Shri Parshottam Rupala, Union Minister for Fisheries, Animal Husbandry and Dairying at Guwahati today. He was addressing at the ceremonial signing of MoU between National Dairy Development Board (NDDB) & Assam government for diary development in the state.
Shri Rupala in his address appreciated the initiatives undertaken by the state government for the growth and development of dairy sector in Assam. He asserted that the new technology in the field of animal husbandry must reach to the farmers so that they can get benefits from it.
The Union Minister Shri Rupala along with the Chief Minister of Assam, Dr. Himanta Biswa Sarma also unveiled the foundation stone for Purabi dairy expansion project under Assam Agribusiness & Rural Transformation Project.
Speaking on the occasion Chief Minister of Assam, Shri Himanta Biswa Sarma said that the initiatives taken by state government will transform the rural economy and boost the dairy sector. He further added that under the MoU, a joint venture worth Rs 2,000 crore would be set up between the state government and NDDB in Assam.
Shri Atul Bora, Minister for Agriculture, AHVD and Cooperation, Govt of Assam in his address said that this venture will bring white revolution in the state and its aims to create milk processing capacities to handle and add value to over 10 lakh litres of milk every day. This will not only help more than 1.75 lakh farmers to increase their earnings but it will also create huge employment at various levels of milk value chain, he added.
The Minister for Animal Husbandry &Veterinary, Mizoram, Dr K. Beichhua , Chairman of NDDB, Shri Meenesh Shah, Addl. Chief Secretary, Dept. of Cooperation, Govt. of Assam, Shri Maninder Singh, Secretary, Department of Animal Husbandry and Dairying, GoI, Shri Atul Chaturvedi were also present in the event.
Animal health manufacturer among top applicants selected for Newchip’s online accelerator
BRISBANE, Australia – Nov. 17, 2021 – PRLog — Contento Animal Health Pty Ltd, manufacturing supplements for performance and livestock to simplify nutritional programs and deliver all-round better results, was accepted into Newchip’s renowned global accelerator program. Designed to provide all the skills and tools founders need to rapidly fund, build and scale their companies, past accelerator cohorts averaged more than 17.5 times the average funding amount. The equity-free, fully digital accelerator has helped over 1,000 founders from 35 countries raise over $300 million in funding.
“Newchip evaluates a vast number of companies from across the globe, selecting a small percentage to join our accelerator,” says Armando Vera Carvajal, Vice President of Product at Newchip. “This strict selection process makes us an ideal partner for investors looking for promising start-ups. Animal health companies like Contento Animal Health can scale quickly with proper funding and guidance. We are excited for Contento Animal Health and believe they will do well at Newchip.”
“Being accepted into the Newchip Accelerator, this is huge for us as we can regularly connect with the professionals who are involved in the associated programs allowing us to pick their brains ensuring our company success for many years to come”, says Corrie Knack – CEO. “The network of Newchip followers have already begun to open up multiple doors for potential investment partners. This rapid progress has shown us just how exciting our future is as we look to revolutionize our area of focus in the animal health industry”.
Contento Animal Health manufacture supplements for performance animals and livestock to provide a more effective and easier nutritional program.
Founder and CEO Corrie Knack has been around horses and livestock ever since he could walk. Bred into the horse racing industry and at age 16, Corrie was granted a stablehand license from the Queensland Harness Racing Board where he later progressed to a trainer’s license. Over the next 13 years Corrie worked as a boner for the JBS beef abattoir but at the same time studied externally through Australian College of Animal Tactile Therapy (ACATT) to become a qualified Equine Sports Therapist. This qualification allowed Corrie to regularly practice Australia wide and internationally where he treated horses of the highest caliber for the royal stables in the Middle East. Over these years, Corrie has also established strong relationships with some of the highest profiled veterinary professors and professionals including Dr Thomas Tobin – MVB, (DVM), MSc, PhD, MRCVS, who he regularly consults with.
Along with providing a simpler nutritional program for managers of performance animals and livestock, Contento Animal Health are also empowered to deliver a significantly enhanced return on investment (ROI) for their customers.
Contento Animal Health are currently in the process of a capital raise so they can effectively scale-up production following their positive customer feedback and extra demand for the products.
About Newchip Newchip is an online, global startup accelerator, led by a world-class team of entrepreneurs and investors. It was designed to provide founders with the tools needed to rapidly fund, build, and scale. Since its inception in 2019, the equity-free, remote accelerator has helped over 1,000 founders from 35+ countries raise over $300 million in funding. It has three distinct six-month accelerator programs based on company stage: Pre-Seed, Seed, and Series A. Its vast network of global investors, strategic partners, and mentors guide companies from team building and prototype development to securing high-profile VC investment, corporate partnerships, and everything in-between. To learn more visit https://launch.newchip.com/.
The Department of Animal Husbandry and Dairying (DAHD), Government of India and Bill & Melinda Gates Foundation have signed a multi-year Memorandum of Understanding to work together on sustainably improving India’s livestock sector to support the nation’s food and nutritional security, and protect the economic wellbeing of small-scale livestock producers. The event was organized as a part of ongoing celebrations of ‘AzadiKaAmritMahotsav’, a commemoration of 75th year of India’s Independence at KrishiBhavan New Delhi.
The Department of Animal Husbandry & Dairying, Government of India is working to improve animal health and production programmes to ensure food security and economic development. Developing the livestock sector envisages strengthening animal husbandry infrastructure, entrepreneurship development and implementing One Health framework. To meet food and nutritional security challenges and to safeguard human health, it is essential that animal health is accorded a priority. Through this collaboration,Bill& Melinda Gates Foundation willprovide technical assistance for the design and delivery of new technologies and implementation of best practices that are relevant in the local context.
The joint support programs will be directed at improving livestock health, production, and animal nutrition, identifying scientific and technological solutions for major infectious diseases, providing technical assistance in translational sciences, identifying opportunities for scientific and technological collaboration, and implementing the One Health framework. COVID-19 has accelerated the need to implement solutions for better human, animal, and environmental health. Implementation of the One Health Framework will allow tracking and resolution of animal and human health challenges and will prevent possible infection and disease outbreaks. The National One Health platform will be established as part of this partnership to improve coordination, productivity, and support livelihoods of small-scale producers.
Talking about the collaboration, Shri ParshottamRupala, Union Minister of Fisheries, Animal Husbandry and Dairying, Government of India, said, “The Department of Animal Husbandry and Dairying, Government of India is committed to monitor and significantly improve animal health and production in the country. This partnership with the Gates Foundation will provide technical assistance to the Department to ensure sustainable growth and prosperity of India’s livestock sector and to promote an efficient, multisectoral One Health approach on critical animal health issues among a broad set of stakeholders. he also stressed about one health initiatives for future scope.
Dr. K Vijayaraghavan, Principal Scientific Adviser to Government of India highlighted the significance of the collaboration and reiterated that the expected outcomes would go a long way in sustainably improve the livestock sector thereby resulting in economic development.
AtulChaturvedi, Secretary, Department of Animal Husbandry & Dairying, Government of India, added “Strengthening the livestock sector is one of the pre-requisites for effective implementation of One Health. This collaboration will strengthen our digital infrastructure, research and development capabilities and bridge the information gap with respect to animal-human interactions among public and private stakeholders”.
Addressing the panel at the MOU signing, M. Hari Menon, Director, India Country Office, Bill & Melinda Gates Foundation said“The Gates Foundation is honored to deepen our partnership with DAHD, with the aim of contributing to the Government of India’s national goals for sustainable development and improvement of the livestock sector. This partnership builds on our focus on enhancing productivity and income for small livestock keepers and we hope to bring in contextually relevant expertise, innovations, and global and domestic best practices through partners to support the DAHD’s priorities of nutritional security, inclusive economic empowerment, while aligning with India’s One Health Framework”.
The event saw participation from various stakeholders from the Government of India, international organizations such as WHO, FAO, OIE and World Bank as well as researchers, academicians, State Animal Husbandry officials, key personnel from Health and Wildlife departments, subject matter experts, and others to discuss collaborative activities to implement the One Health initiative in India.
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