Tag: advertising

E-commerce platform, eBay has rolled out its seller-driven campaign ‘Export Apnao, Business Badhao’ to highlight the challenges that Indian sellers face in terms of unrealistic discounts expectations and inability to secure fair prices for their products. The new digital ad film highlights the dilemma where an antique shop owner finds himself in such a situation when his oldest customer insists for a hefty discount on a piece of antique jewellery. Many sellers find themselves in similar scenarios where they are left with no choice but to succumb to these demands in an effort to win the business and save seller-customer relationships. The video ends with ... Read more

Advertising is a paid space, helps a brand to introduce its products and services to the target audience, attract and influence them so that they become customers. Whereas Public Relations is a practice of creative communication. The results of Public relations can be earned through pitching and providing promotional information in the form of Press Release to media. On the question like which has more reach; Advertising or PR? The founder of PR24x7.com, Mr. Atul Malikram says that, if you put an ad in a newspaper or magazine which has 10000 subscribers, you get only 10000 impressions, and many of ... Read more