Author: ulriketarpley39

Smith & Bradley updates logo and branding for Fall launch

For over ten years, Smith & Bradley has been creating American Made Swiss watches for men. The company started with a more traditional watch manufacturer look and feel. Their watch design and creative has slowly moved over the years, so the company decided now was the time for a creative refresh. Newer Smith & Bradley watch designs were more modern and updated, but the logo lagged behind. And the colors remained black and white, which is a very standard color for watch manufacturers. “It’s past time for an update,” said Jay Allen, CEO of Smith & Bradley, “and we finally created a new ... Read more