Author: shanel77c6441
NaXum’s CEO Ben Dixon Shares How Predictive Actions Are Giving Companies Daily Insights They Have Never Had Before
Ben Dixon serves as CEO of NaXum Online Marketing Services, a 22 year old software company that serves referral marketing companies around the globe. When asked about predictive actions and why their newest gamified platform was created he shared: “We wanted clients to have the real data on exactly ‘what’ messages and posts in social media were actually making a difference in growing the brands. If we wanted to track the promoters actions, we would need to create an app so compelling that the promoters would actually want to use it daily. That was when we asked the question, ‘what ... Read more