Author: juanaclymer9

NaXum CEO, Ben Dixon Explores Pricing Trends In Referral Marketing

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Pricing Trends In Referral Marketing “In direct sales, the old paradigm of giving your members as promoters the ‘best price’ on the product instead of the retail customer is dying. Companies everywhere are setting up pricing structures that remove ANY incentive for a regular consumer to want to become a promoter only on the basis of getting a ‘better price’ for the product.” – Ben Dixon, CEO ... Read more