Author: felicitascortes
Ann Marie Puig describes the role Scrum plays in improving marketing practices
The highest priority is to satisfy the customer through early and continuous deliveries of products that meet a need. The requirements are changing, and must be leveraged to offer a competitive advantage to the customer. Frequent deliveries will be made, weekly, since the division of labor allows to execute it in this way. Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is a concept that is often part of these conversations. But combining it with Agile causes all sorts of confusion. Ann Marie Puig, an entrepreneur and Scrum expert from ... Read more