Ajay Devgn thinks making a Hindi movie is more difficult than making a local movie due to the fact that filmmakers can not constantly determine their target market in a nation as varied as India. Speaking at a FICCI Frames session on Wednesday, the star states, “It’s not taking credit far from any other movie theater. International movie theater. All the worldwide movie theater. Things like this are not taking credit. I personally believe that making a Hindi movie is the most tough. Since you do not understand what your target market is. In a local [film]you understand this is for a specific area. And you understand their taste. You will target their audience. Hindi movie, to do numbers, I believe every 80 to 90 kilometres, the language modifications. You have cities. Urban locations. You speak about town. You speak about the residential areas. Either it resembles by one area of the audience and the other area does not like it. The numbers do not come.”
< source media ="(min-width:768px)" alt ="Ajay Devgn: Making a Hindi film is the most difficult" > < img src ="https://www.hindustantimes.com/ht-img/img/2026/09/30/400x225/IMG_9210_1790775751789_qyXR_1790775765630_2Gto_727c4c03-28f5-4f15-91ea-01d80b4c0494_3sZX.png"alt ="Ajay Devgn: Making a Hindi film is the most difficult"title ="Ajay Devgn: Making a Hindi film is the most difficult"width ="360"height ="202"loading ="eager">Devgn describes that this variety makes it hard for Hindi movie theater to produce a movie that links consistently throughout audiences. “But as in any other movie theater. International movie theater. They understand their target market. This is their frame of mind. This is how they believe. This is how they act. And we require to include them throughout to everyone. That is where I feel that it is the most challenging,” he states.
The star likewise thinks audience expectations have actually altered with the abundance of material offered today. According to him, audiences are no longer going to choose a movie just due to the fact that of the names connected to it. “I think it has actually altered. It has actually altered since today … They just like something which is great. They will decline it, due to the fact that they have great deal of options. Previously there were not a lot of options. It has actually altered,” he states.
This shift, he includes, has actually likewise altered the relationship in between a movie’s material and its box-office efficiency. “Today numbers will just follow if you made an excellent movie. Otherwise the numbers are not going to follow. Earlier the numbers might follow in spite of you not making an excellent movie. Due to the fact that you hesitated of these things. Today it crashes on the 2nd day. I believe it has actually altered,” Devgn ends.