- AOM Young Legends to debut as a dedicated category for artists aged between 11–18
- Global jury to include cultural heavyweights like Harun Robert (Rob), Raj Khatri, Diana Ordóñez and Muklay
Royal Enfield today announced the 5th season of its global creative platform, #ArtOfMotorcycling, this time under the thematic banner of Cine-Verse. What began in 2020 as a grassroots platform to connect with creative minds has expanded into a worldwide forum that embraces motorcycling as an inspiration for art, design, and cultural dialogue. Season 5 will once again invite entries across 12 regions – India, Thailand, Indonesia, Australia, New Zealand, South Korea, Japan, Malaysia, Brazil, Argentina, Colombia and Mexico—continuing to bring together illustrators, photographers, graphic artists, and other creative practitioners from across continents in a shared act of imaginative interpretation.
This year’s brief places the participant squarely in the director’s chair. Artists are invited to envision themselves as the central figure in a film of their own making, then distill that vision into an original movie poster featuring both themselves and their Royal Enfield. With no restrictions on genre, creators are free to explore the urgency of an action thriller, the drama of romance, the wry humour of comedy, the atmosphere of noir, or the boundless possibilities of science fiction and fantasy. The creative challenge, however, roots itself in condensing a narrative into a single striking image, one that reflects both cinematic flair and the enduring spirit of the motorcycling way of life.
A major first for this edition is the launch of AOM Young Talent, a dedicated category for artists aged 11–18. This expansion is designed to bring new voices into the fold, offering young talent the same brief, the same visibility, and the same opportunity to see their work displayed at Motoverse alongside international creators and seasoned professionals.
Overseeing this year’s entries will be a panel that reflects both the global scope of the platform and the breadth of disciplines it now embraces. The jury includes Harun Robert, popularly known as Rob, an artist, designer, and television personality who has inspired a generation of young Indians through his work on the acclaimed Pogo TV show M.A.D. He is joined by Raj Khatri, a seasoned creative professional with over 22 years of experience having designed more than 500 official key art posters for movies including Baahubali, Jodha Akbar and many more. Diana Ordóñez, a renowned Colombian urban artist based in Bogotá, will also be a part of the global jury panel this year. Her work blends graffiti, street art, surrealism, and mystical elements in vibrant murals Representing Asia-Pacific, Muchlis Fachri, popularly known as Muklay, brings a vibrant pop-culture sensibility rooted in street art, illustration, and bold graphic design. To ensure diversity and global representation, the panel will also feature one jury member each from LATAM and APAC, as well as creative leaders with strong artistic credentials and the ability to engage audiences across various platforms.
The global jury’s remit will extend well beyond adjudication; each member will create their interpretation of the Cine-Verse brief, resulting in original works that will be developed into exclusive merchandise for the season, while also leading mentorship sessions for shortlisted finalists. Regional juries in all 12 countries will remain equally integral. They will evaluate entries at a national level, host workshops to encourage participation, and act as cultural touchstones, ensuring that each market’s unique artistic character finds space within the global showcase.
Entries may be submitted in either hand-drawn or digital formats, under the AOM Regular or AOM Young Talent categories. Following regional shortlisting, up to 100 works will progress to the global jury for final evaluation. Winning artists will receive an all-expenses-paid trip to Goa for Motoverse 2025, where their creations will be unveiled at the AOM Arena before an audience of riders, artists, and cultural enthusiasts from around the world.
The #ArtOfMotorcyling platform has grown in reach and ambition each year. With Season 4 drawing over 42,000 entries from 12 countries, it culminated in a showcase of more than 200 works at Motoverse, along with collaborations with leading lifestyle brands and independent creators. Engagement reached 23.6 million people worldwide, generating over 10.4 million interactions – clear proof of the appetite for creative engagement with the spirit of the open road.
Registrations open and participants can visit the #ArtOfMotorcyling section of the Royal Enfield website, where participants can download the official design toolkit. Completed entries must be submitted on the website and can be posted on Instagram, tagging @royalenfield and using #ArtOfMotorcycling #AOMCineverse. Winners will be announced in November 2025.
