Upgraded 14 August 2025 at 10:17 IST
Notifications have actually been provided to Amazon and a Bengal-based company for incorrectly marketing industrial carpets as genuine ‘Kashmiri Silk’ and offering them at a throwaway rate on their sites.
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J&K Issues Notice To Amazon|Image: X
Srinagar: Authorities from Jammu & Kashmir, on Wednesday, provided an official notification to e-commerce website Amazon and a West Bengal-based personal business – Jewel Carpet.com – over selling fake carpets as’genuine Kashmiri silk ‘carpets. The authorities have actually declared’unreasonable trade practices and misconception’of truths. They have actually likewise required that the business release a public apology on their site and in 2 nationwide dailies.
In a main post on X (previously Twitter), Director, Department Handicrafts and Handlooms, Mussarat Zia, composed,” NOTICES provided 2 @jewelcarpet & & @amazonIN for misbranding #KashmirCrafts. They should be insane offering 50% refunds on low-cost FAKES in the name of Authentic Kashmiri Handmade Silk Carpet for 2,160 & & 2,630. UNACCEPTABLE. Brings disrepute 2 craftsmens & & high worth products.” He likewise connected screenshots from the sites where the items were noted. According to the authorities, if the carpets were real, as the ads declared, offered the size, they would cost upwards of 25,000.
The business have actually been directed to eliminate all deceptive ads from their sites. They have actually likewise been recommended to right away stop the sales and ad of the ‘fake’ items. Furthermore, both Amazon and Jewel Carpets need to provide a public apology and offer a composed endeavor within 3 days.
The main notification likewise declares that failure in compliance with fulfilling the need within 3 days will result in legal action. The authorities have actually likewise warned of ‘customer problems, criminal procedures under the BNS 2023 and declares for damages’ if the needs are not suggested.