Viktor&Rolf Fragrances Unveils India’s First Ice Cream Truck Pop-Up Experience at Jio World Drive Mall Mumbai
Viktor&Rolf Fragrances, is thrilled to bring India’s first-ever Ice Cream Truck Pop-Up to Jio World Drive Mall Mumbai. The pop-up will be available to experience till 15th February 2024. The unique olfactory experience offers an unprecedented sensory delight for perfume enthusiasts, redefining the diverse fragrance market in India.
The spotlight of this olfactive experience will be on Viktor&Rolf’s iconic fragrance, FLOWERBOMB. The aromatic symphony of the signature fragrance will take center stage, captivating the senses of customers and leaving an addictive whirlwind in its trail.
FLOWERBOMB has long stood for a woman empowered by her femininity, exalting the magic of female metamorphosis, transformation and optimism. As femininity and feminism evolve in powerful symbiosis, so too has the FLOWERBOMB woman, exploring the dynamism of her multi-faceted nature and the strength of her sensuality.
As part of this pop-up experience, customers will receive complimentary perfume samples and enjoy an exclusive Rose Gelato with a fragrance purchase, adding a decadent touch to their sensory journey. Viktor&Rolf invites you to experience the Ice Cream Truck Pop-Up at Jio World Drive Mall Mumbai, 26th January to 15th February 2024.