Food and Beverages Leader Joins Family-Owned Bacardi
Hamilton, Bermuda – WEBWIRE – Friday, June 2, 2023
Alicia is a well-rounded business leader and global marketer who has presided over some of the worlds best-known brands. Her enthusiasm for modern marketing and building sustainable brands are a great complement to our long-term business ambitions and to continuing the family legacy for generations to come.
Facundo L. Bacardi, Chairman of Bacardi Limited and fifth-generation family member
Bacardi Limited, the worlds largest privately held international spirits company, announces the appointment of Alicia Enciso to the Companys Board of Directors.
Alicia brings more than 30 years of experience with multinational Fortune 100 Companies in the Food and Beverages sectors with roles as General Manager, President, Chief Marketing Officer, and E-Business Officer. Since 2017, she has served as Chief Marketing Officer of Nestl USA and previously served as President of the Beverages Division. She recently announced her retirement from Nestl. Prior roles include Principal Consultant and Managing Director of Zyman Group, a subsidiary of MDC Partners and various marketing leadership roles at Procter & Gamble and Este Lauder.
Originally from Mexico, Alicia has been recognized as one of Most Influential 100 Latinas by Latino Leaders Magazine and named Latino Marketer of the Year by the Hispanic Marketing Council. Alicia also serves on the Executive Board for the Association of National Advertisers and the Board of the Alliance for Multicultural & Inclusive Marketing. She previously sat on the Advisory Board of Google 21st Century Marketing.
The Bacardi Limited Board of Directors is comprised of 13 members.
About Bacardi Limited
Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDͮ rum, GREY GOOSE vodka, PATRN tequila, DEWARS Blended Scotch whisky, BOMBAY SAPPHIRE gin, MARTINI vermouth and sparkling wines, CAZADORES 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSONS Scotch whisky, ST-GERMAIN elderflower liqueur, and ERISTOFF vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visithttp://www.bacardilimited.comor follow us onLinkedIn,Instagram or Twitter.
