Ascotts acquisition of Oakwood will leapfrog Ascotts global presence to more than 150,000 units in about 900 properties across over 200 cities in 39 countries. It will add new markets which include Cheongju in South Korea; Zhangjiakou and Qingdao in China; Dhaka in Bangladesh as well as Washington D.C. in the United States of America (USA). Recently named the Best Serviced Residence Brand in DestinAsian Readers Choice Awards 2022, Oakwoods award-winning portfolio includes flagship properties Oakwood Premier Tokyo and Oakwood Premier Coex Center Seoul which were ranked top 10 properties in their respective countries in the DestinAsian awards. New properties such as Oakwood Premier Melbourne and Oakwood Hotel Oike Kyoto, will also add to the groups destination highlights.
Mr Kevin Goh, CLIs Chief Executive Officer for Lodging, said: This acquisition of Oakwood is part of Ascotts roadmap to playing a bigger role in the lodging market. There are significant synergies between Ascott and Oakwood, given our complementary footprint and product offerings. We intend to build on the strong reputation and heritage of the Oakwood brand, especially in markets across Southeast Asia, North Asia and North America. Oakwood will continue to grow alongside Ascotts current portfolio of global brands as we continue to build growth momentum for our lodging business. We will be able to leverage Ascotts extensive expertise as a global lodging player to deliver greater value to our expanded network of loyal customers and property owners.
Besides strategic alignment, this acquisition is also notable to Ascott commercially. Ascotts acquisition of Oakwood brings about an immediate boost to our units under management and franchise contracts. The Oakwood portfolio will accelerate the growth of our asset-light business, with added recurring fee income streams, expanded lodging offerings and increased customer base. The strategic moves we have made in the last few years, such as our investments in Quest, Synergy and TAUZIA have charted an unprecedented growth path for Ascott, added Mr Goh.
Ascotts strategic investments in the past years include its acquisition of Quest Apartment Hotels (Quest), one of the largest serviced apartment operators in Australasia, in 2017 to grow its business franchise arm. In the same year, Ascott invested in Synergy Global Housing (Synergy), a leading corporate housing provider in the USA. In 2018, Ascott acquired TAUZIA Hotel Management (TAUZIA), one of the top hotel operators in Indonesia, to enter the fast-growing mid-scale business hotel segment. With Oakwood coming onboard, Ascott is confident of achieving its target of 160,000 units globally well ahead of 2023.
Founded in Los Angeles in 1962, Oakwood is a leading provider of serviced apartments globally with a presence in more than 15 countries. The company pioneered and established its reputation in the USA as the premier provider of corporate housing, before developing expertise as a hospitality company with more than 80 branded properties under its management internationally. For more information, please visit www.Oakwood.com.