Inspired by the Ghanaian Adinkra symbol ‘Aya’ (a.k.a the resourceful ‘fern’), the Aya Morrison brand was founded by Helena Aidoo-Morrison in 2008 as a travel-inspired fashion brand offering a range of accessories, swimwear, and clothing for the modern woman. We believe that by providing contemporary, unique, limited-edition collections, women are reminded to embrace their individuality, uniqueness, femininity, and class.

In honor of our loyal customers, who are both our sole reason for being and the pillar of our success, we’re taking 15% off every item in our online store. In addition to that, we’ll be holding giveaways with incredible prizes for our beloved customers.

Join us during our celebration for the unique bold pieces you’ve always loved and unbelievable bargains. This is an expression of our heartfelt gratitude for all our existing and new customers that have helped us reach this point and will continue with us into the future. Thank you.

Our high-quality products symbolize timeless inner strength and our carefully sourced luxury materials express each woman’s singular beauty. Each collection resonates deeply with well-traveled, lifestyle-focused women. This also means the AYA woman’s style cuts across three generations of prestige and grace.

Recognized as the originator of African-Print Swimwear, Aya Morrison’s design aesthetic is a fusion of African-inspired, elegant, and functional silhouettes, allowing for sophisticated fashion-forward favorites.

Each piece, accessory, and outfit are meticulously crafted to deliver unparalleled panache, flair, and a bold yet elegant fashion statement that will turn heads each time you enter the room.

We pride ourselves in ensuring sustainable practices as we source premium materials around the globe. Our brand also dedicates itself to building a strong, supportive community of women. A percentage of all our proceeds go to the Yaa Asantewaa Girl Empowerment Project (YAGEP). YAGEP is an initiative of the Play & Learn Foundation (PAL), a Ghanaian-based Non-Profit Organization. The YAGEP initiative was started to enhance and empower girls by encouraging them to develop social and emotional confidence, critical thinking, and problem-solving skills.

A key tenet of the company’s philosophy is that its presence is dedicated to something much larger than the bottom line. Our investment in sustainable sourcing and the empowerment of girls around the world exemplify our commitment to protecting the environment and developing women to create a better world for future generations.