BlueOcean, a leading brand intelligence platform, today announced a public market brand data API that enables financial institutions to unlock real-time consumer and brand sentiment which will launch later this year. Private equity firms, hedge funds and other financial institutions can leverage BlueScore API for always-on insights to outmaneuver competitors still tethered to conventional market analysis tools. BlueOcean already manages brand for more than $18 trillion worth of stock value for Fortune 500 companies including Microsoft, Google, Bloomingdale’s, Alen Air, Cisco, Alteryx, Juniper Networks, and others. 

Similar to Exchange-Traded Funds (ETFs), the BlueScore API enables financial institutions to continuously track specified baskets of underlying investment categories such as food and beverage, automotive, healthcare, energy, computer software, CPG brands and many others.

With the rise of social-driven investing, financial firms are looking for companies favored by everyday consumers and investors, a trend validated by the massive growth of the VanEck Vectors® Social Sentiment ETF (BUZZ), an ETF that tracks viral stock conversations. Similarly, BlueOcean’s BlueScore API is enabling financial firms of all sizes to access real time consumer sentiment data on publicly traded companies to make better financial decisions.

An API For Investment Decisions 

BlueOcean uses an automated approach to analyze hundreds of data sources including social media platforms, business and financial data, forums and review sites, website traffic and more against proprietary algorithms to help financial institutions:

  • Evaluate brand data and consumer sentiment continuously

  • Better predict market shifts before they happen

  • Confidently understand where and when to allocate investment resources

  • Track the moves of competitors and make informed decisions   

“Data without context is just noise,” said BlueOcean Co-Founder Grant McDougall. “Financial institutions can achieve greater agility and know exactly how to respond to shifting market conditions without paying a million dollars per seat for static data. With BlueScore we’re uniquely positioned to predict company value and the underlying drivers of growth.”

To learn more about using the BlueScore API to unlock always-on consumer and brand sentiment, go to