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The recognized digital platform and experts in skin care curation will feature top U.S. brands who lead with an ethos of inclusivity and honor their commitment to advocacy for conscious beauty brands

Leading skin care e-commerce and digital platform, Soko Glam, announced today, Beauty for Good, an incubator program that will feature highly curated capsule collections throughout the year on to elevate culturally-relevant voices focused on their valued perspectives and dynamic missions. This program will curate prominent U.S. based beauty brands who are leading the charge in creating a more inclusive and thoughtful world. The first capsule collection from the program, The AAPI Founders Collective, will launch in May in celebration of Asian American and Pacific Islander (AAPI) Heritage Month and with every purchase from the collection through May 31st, Soko Glam will donate a portion of proceeds to The AAPI Community Fund to address the urgent issues that face the AAPI community as well as broader, systemic problems and racial inequalities in our society. With the introduction of these purpose-led brands, Soko Glam continues their commitment to serving communities beyond skin care and amplifying their brand mission of Only Good (Skin) Days Ahead®.

“Over the past 9 years, Soko Glam has dedicated its efforts to developing meaningful relationships with our community and prioritized our commitment to inclusion, diversity and amplification of other founders and leaders in making beauty a more inclusive and conscious space for all,” says Dave Cho, CEO and Co-Founder of Soko Glam. “We are absolutely thrilled to partner with trailblazing AAPI leaders and brands that share similar values and missions to further shape the future of beauty in the U.S.”

Soko Glam will introduce seven new brands as part of The AAPI Founders Collective featured on Soko Glam for a limited-time through Summer 2021 highlighting over 40 of the most recognizable beauty products from the brands.

“It is an honor to be included in this powerful assortment from AAPI founders,” says David Yi, Founder of good light. “I am so proud to be Korean American all day, every day, and APAHM (Asian American and Pacific Islander Heritage Month) reminds me just how humbling it is to be supported by my people.”

“Wander Beauty is excited to join the Beauty For Good program alongside an amazing group of fellow AAPI brands,” says Divya Gugnani, Founder of Wander Beauty. “Soko Glam shares our commitment to serving the community and elevating diverse voices.”

The AAPI Founders Collective will include:

●      Cocokind, Priscilla Tsai, Founder

●      good light, David Yi, Founder

●      Han Cosmetics, Susan Wong, Founder

●      KraveBeauty, Liah Yoo, Founder

●      Superegg, Erica Choi, Founder

●      Velour Beauty, Mabel Lee, Founder

●      Wander Beauty, Divya Gugnani, Founder

The Beauty For Good program and The AAPI Founders Collective launches on Soko Glam on May 18th.

About Soko Glam

Soko Glam is the largest and most trusted community and lifestyle e-commerce digital skin care platform, bringing the best selection of skin care and educational content to the U.S. market. Offering high quality ingredients, the most effective, award-winning products, and skin care treatments, Soko Glam understands that skin care is a personal journey and are passionate about helping all people believe there are Only Good (Skin) Days Ahead®.