As per the report “FROM PROMISE TO IMPACT: ENDING MALNUTRITION BY 2030,” to meet the key global nutrition milestones set by the WHO, governments, and donors will need to triple their efforts toward the commitments for nutrition over the next decade.

Governments are focusing on increasing their spending and introducing consequent improvements in nutrition to deal with the malnutrition problem. At the same time, civil society organizations, donors, and businesses need to do more to ensure that budgets in various sectors—agriculture, education, food systems, health systems, social protection, and water sanitation, and hygiene—allocate more resources to end malnutrition in all its forms.

With governments taking initiatives to frame nutrition policies and regulations and implement them, the demand for nutritional analysis testing is projected to remain high in the coming five years.

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Due to the change in consumer buying behaviors due to nutritional labeling on productsto drive the demand for nutritional analysis

Consumer buying behavior for food and grocery products has always been influenced by several economic, cultural, psychological, and lifestyle factors. They are becoming aware of the vital relations between diet, health, and disease. They require detailed, precise, and reliable information regarding the food products they consume. Food labels provide them with this information. Food labeling is a medium through which consumers can acquire knowledge about the food products they consider buying. However, to be useful, the information must deal with aspects that are of most concern to consumers, and it should be formulated in a manner that the consumers can understand and use it. Consumers use different sources of information to know about food labels. Television commercials can be a major source of information for consumers. Government nutritional labeling regulations are usually based on consumer surveys related to the understanding and use of nutritional labeling. Hence, the nutritional analysis market is also affected by the consumer understanding and use of nutritional labeling, as it may help consumers buy the right product.

Geographical Prominence

The global nutritional analysis market is witnessing high growth in demand due to the rising incidence of adulteration, food frauds, stringent food labeling regulations, religious & ethical concerns, and increasingconcerns about food safety. The introduction of new analysis services by market players has further encouraged the growth of the market in different regions, such as North America, Europe, AsiaPacific, and the RoW. Due to the rising awareness and stringent food safety regulations, North America is projected to be the largest nutritional analysis market. The AsiaPacific market is projected to witness significant growth in the coming years, as the region is one of the largest consumers of meat and also witnesses a high number of fraudulent practices and adulteration incidents in food products. The market in the RoW region is in the development phase and has been witnessing a rising consumer awareness about nutritional analysis, which is projected to drive the growth of the nutritional analysis market in this region.

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Nutritional analysis of food has played a critical role in determining human nutritional requirements. Furthermore, accurate food composition information is required to determine dietary intakes to assess diet adequacy and improve human nutrition worldwide.AsiaPacific is an emerging market, with investments from several multinational manufacturers, particularly in the region’s major markets, such as China, Australia, and Japan. Other global players are focusing on entering the AsiaPacific market through acquisitions, partnerships, market expansion plans, and product innovations. The AsiaPacific market is projected to grow at the highest rate due to the increasing demand for nutritional analysis from countries such as Japan and China.


Nutritional analysis is the process of determining the nutritional content of processed or unprocessed food products. This process is conducted through various methods, which include laboratory analysis, nutrition database analysis, and online nutrition analysis. Due to the increasing consumer awareness, advancements in technology, stringent food safety regulations, and globalization of food trade, the demand for nutritional analysis is increasing significantly. In addition, the rising population, the subsequent upsurge in demand for food, the high consumption of processed food products, and increasing concerns about accurate nutritional labels are factors that have led to an increased demand for nutritional analysis across the globe.