What is Distribution Strategy?
It can be defined as the plans taken by the management of a manufacturing company to decide how the company programs to transfer and introduce its product to the intermediate companies, retailers, and consumers.
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How to define 4 Ps of Marketing & Distribution Strategy?
These 4Ps include,
There Are Three Types Of Distribution.
Intensive type: This type has a very large number of bodies related to the intermediate section
Selective distribution: This network has few intermediates. Companies with selective distribution usually sell specialized products.
Exclusive type: This is the strategy that is incorporated by the luxury brands.
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