The global ceramic sanitary ware market size is projected to reach USD 44.6 billion by 2025 from USD 32.1 billion in 2020, at a CAGR of 6.8%, during the same period. The changing lifestyle and increasing purchasing power of the middle-class population of developing countries are expected to support the growth of the ceramic sanitary ware market. However, fluctuation in housing demand is restraining the growth of the market. Technological advancements have created opportunities for manufacturers. LIXIL Group Corporation (Japan), TOTO Ltd. (Japan), Roca Sanitario SA (Spain), and Kohler Co. (US) are the major players in the ceramic sanitary ware market.
Initiatives by the public sectors of developing nations to improve access to sanitation are a major factor for the growth of the ceramic sanitary ware globally. Historically, the awareness regarding personal hygiene was low in developing nations. Therefore, the ceramic sanitary ware market had limited growth and development. However, due to the multiple initiatives taken by the governments of developing countries, the awareness about hygiene and proper sanitation is increasing. According to the latest data by the WHO, 45% of the global population used the safely managed sanitation service in 2017. This number is expected to increase in the coming years due to the rising public awareness, professional marketing of sanitation to those lacking the access, and initiative of the private sector in public sanitation. Moreover, the changing lifestyle and increasing purchasing power of the middle-class population are expected to drive the demand for the ceramic sanitary ware market between 2020 and 2025.
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Toilet sinks/Water closets is expected to be the fastest-growing ceramic sanitary ware segment during the forecast period. Based on type, the most commonly used ceramic sanitary ware is toilet sinks/water closets as it is the most basic sanitary ware. The initiatives by the governments of developing nations to improve access to basic sanitation and maintain hygiene are the key factor for this growth. They have been further classified into once piece, two piece, EWC, wall hung closets, and others. The demand for toilet sinks/water closets ceramic sanitary ware is very high in all the applications.
APAC is projected to account for the largest share in the ceramic sanitary ware market during the forecast period, in terms of value. The growing population and infrastructural developments in the region have increased the use of ceramic sanitary ware in various applications. The increasing economic growth, followed by substantial investments in the industrial sector, is fueling the growth of the market.
Due to the economic crisis because of COVID-19, the ceramic sanitary ware market is expected to decline in 2020. Due to the lockdown in most countries across the globe, major construction projects are on hold. These projects are expected to start operating again after the end of the lockdown in respective countries; hence the ongoing and upcoming construction projects are expected to support the market growth during the forecast period.
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