Freedom Healthy Cooking Oils, South India’s largest edible oil brand organized Freedom FoodShala, a Facebook live – back to a basics cookery class with the MasterChef Smita Dugar. The series had many sessions during the lockdown. The initiative helped provide a platform for all the beginners to learn day to day Indian Cuisines from the renowned Chef along with useful tips for the kitchen to help the customers during the lockdown and help them cook themselves.

Freedom Healthy Cooking Oils is also featuring a YouTube series with Telugu TV stars on how they have used their free time during the lockdown. In this series, these favourite stars have demonstrated their culinary skills while sharing the recipes. Popular actor Indraneil shares his favourite, quick and easy recipe chicken pakoda at live cookery class; Actress Maheshwari enjoys experimenting with new cuisines, she shares beetroot Poori recipes with the audience & Actor Siddharth shares his favourite delicious Dum Biryani recipes with his fans.

Speaking on the new campaign, Mr. P Chandra Shekhara Reddy Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said, “Freedom Foodshala was the back to cooking basics initiative to help our patrons with useful kitchen tips and day to day recipes. During the lockdown, we wanted our customers to cherish this time through the joys of cooking. We also started a series with tollywood celebrities sharing their favourite guilt free dishes cooked in Freedom Healthy Oils during the lockdown. We hope this will help our customers and we can stay connected during these days. Hope we maintain proper sanitization, social distancing, and stay safe & healthy”