Today, the trajectory of companies and their sales are increasingly directed towards a digital environment is a fact that no one disputes anymore. More than 70% of purchases start with an internet search, so appearing in the first results when someone searches Plastic Surgeon Near Me, is increasingly important for brands, regardless of their size or volume of business.
To appear on the first page of Google naturally (that is, without resorting to Google Adwords/Ads), a series of actions must be performed both on and off the page. This set of actions and techniques is what is called SEO.
Specifically, SEO is a summary acronym for Search Engine Optimization, encompassing the different techniques necessary to optimize a website. And all actions and strategies external to it to achieve the best possible positioning within search engines.
Below we will explain what are the main benefits of SEO for Plastic Surgery Marketing so that you understand why it is necessary to invest in it.
Benefits and advantages of SEO
1. The investment is fixed:
At the SEO level, the agencies work with a monthly feed, charging you to perform the service and meet the established objectives. On the other hand, if you decide to invest in advertising on Google (Google Adwords / Ads) the investment will depend on the campaign, the criteria, objectives, competition at that time. By investing in SEO, you know what you pay each month and for what purpose you are paying it.
2. Attract qualified traffic to your website:
That is, potential customers. A good SEO strategy manages in the medium term to multiply the number of contact forms, calls, or actions within your web page, being carried out by true potential clients. Thus, your site becomes one more real sales channel, deriving the closing of the same to your commercial department.
3. The profitability of doing SEO is high:
This means that not only do you recoup the investment but you also get ample benefits. Doing SEO positioning attracts new customers, this being a much cheaper channel than other more conventional ones.
4. If you don’t appear, you don’t exist:
It seems logical but many companies still do not understand it. More than 70% of purchases start on Google, so if you do not appear as a purchase option for your client, you stop being part of the possibility of purchase within their perception.
So, if you want to be on the top of the list when someone searches Board-certified facial plastic surgeons near me, design your website with SEO optimized.