Today, live streaming represents a chance to create your own live media show that will grow and spread interest in your brand or company. This marketing area is not yet overcrowded and employs evergreen technology: video. The level of engagement and interaction it offers is unprecedented. Live streaming is quickly taken up by high-competition-industry companies hoping to get ahead of the crowd.
1. Live Interviews
If you advertise live interviews well in advance, create buzz around the event, and host an interview with a big name in your industry, you’ll surely raise awareness about your brand and draw more viewers to your social media and website.
Benefits for business:
Boosts interaction. Any live interview can be enhanced by questions from the audience in the comment section of the live broadcast.
Stackable. You can add an additional feature to a live interview, like a flash sale. This move may yield a load of conversions due to the fear of missing out and the sense of urgency.
2. Live Q&A
“Ask me anything,” “A fireside chat,” “Q&A:” whatever you call it, this type of video stream needs only a small studio, a camera, and preferably an experienced host. Invite your company’s CEO or a host who is able to salvage an interview if anything goes wrong, such as a boring or aggressive guest. Live Q&A sessions work well for any brand in any industry.
Benefits for business:
An effective tactic to generate leads
An incredible engagement booster
Helps a brand create tighter connections with their audience
Great way to share your expertise on a subject
Helps sell, educate, and entertain all at the same time
3. Live Product Promotions/Tutorials
A filmed product demo can overcome any other kind of product
promotion video. It is a good fit for seasonal product launch marketing
campaigns, as well as exclusive deals and specials.
Benefits for business:
Live streaming is quite easy to arrange. Live video of a product in use will increase the traffic to all goods/services overall. Thanks to platforms like Restream, distribution and multistreaming to a number of platforms is only a couple clicks away.
Live streaming increases sales conversions. It is quite easy to include a special offer in a live streaming event. This way viewers will be able to watch and act on the emotion right away.
Live streaming provides reusable video material. Who said you can’t post the recording on social media? Do so and more people who have missed this one will look forward to the next one and subscribe.
4. Live Product Launch
Launching a product using live streaming is an incredible way to streamline your sales instantly. So many brands have done it right: Google, Apple, Honda. Not only does this technique attract attention to the event, the brand, and the product, it is also able to convert buyers like crazy.
Benefits for business:
Can be easily turned into (or reinforced with) several other marketing
formats, like a flash sale, a brand awareness event, or a product demo
The footage can serve further by being repurposed
Builds viewers’ engagement through the power of real-time video
Works for smaller brands’ live streaming strategies as an awareness booster
If you want to integrate Live Streaming Features in your website, Contact us!!
