Indian Institute of Finance hosted the 29th IIF Webinar series on “Essence of Life and Growth” by Prof. Dr. M Banu Durukan (TURKEY), Professor of Finance, Dokuz Eylul University, Izmir, TURKEY; Acting Chair, Dept of Bus Admn, Dokuz Eylul University, TURKEY; Member Senate, Faculty of Business, DEU, TURKEY ; Affiliate Professor of Finance, Ljubljana University, TURKEY and Member, Izmir Chamber of Certified Accountants, TURKEY; Member, Association of Chamber of Certified Public Accountants, TURKEY. The Webinar was moderated by Prof. Aman Agarwal, Professor of Finance & Dean (IR) Indian Institute of Finance ( and Executive Editor, Finance India ( The Webinar was attended by over 89 global participants from USA, Germany, Russia, France, Turkey, UAE, Sweden, India and others.

Dr. Durukan said essence of life is to find out the reason to live, take responsibility and try to bring a positive changes in others life, which gives the real happiness in one’s life. One must remember if there is No pain there is No gain. Invest in oneself, being hungry for knowledge and keeping childhood alive are important to grow in life. At any uncertain situation what we perceive and how we react is important to solve and not being stuck in the problem. One must know how to move forward in life. She explained all this with her life story. From being a baby girl to who she is today. Dr Durukan shared as to who all and what all circumstances have blessed her in the journey of life. From her father, mother, teachers, husband and her interactions and life experiences in Boston USA and Slovania and more what make her consciousness and happiness today. She also outlined the life of a women in Turkey, cultural fallouts and how strongly they are moving forward taking the culture and progress of the nation with them.

Hard time help us to understand our self, our strength and it help us to boost confidence in our self to grow further in life said Dr. Darukan. COVID 19 would have impact on both personal and professional fronts and will change the way we move forward in life. There is so much of positivity in the air and the way people have reoriented their lives in the last 2-3 months, that this will bring out positive results for mankind. According to her, after this pandemic online work would be new normal but at the same time there might be problem of mis-communication. We all need to work on communications and the new normal. One should do the SWOT analysis of oneself to understand one’s personality to improve their capabilities feels Dr. Darukan.

Addressing youth, Dr. Darukan said that one should not only study but also participate in extra-curricular activities. Always keep the child inside you alive and be hungry for knowledge. Education is the key in self development as well as gaining knowledge, we learn about ourselves, other people, other cultures as we move out of our comfort zone and face challenges as we grow. I have always competed with myself. When I look at myself in the mirror, if I have a clear conscience and satisfied with myself, then I am happy. This is what I call true celebration in lie. One needs to stop running and one must aim as I did in my life is to touch the lives of other people, make a difference. To be able to do that, first I have to know myself , invest in myself, emotionally, and move from looking at life from a black and white frame of mindset to coloured mode and learn to move foward said Dr. Darukan.

It is up to the women to change and make the difference in the community. Women have the key responsibility of nurturing life. Women make Nations alive and given them the tomorrow. While thanking her teachers, Dr. Darukan said that her role model was always her teachers. She has not only learned and enjoyed their presence and blessing, but she has cherished the little things in life which her teachers have imbibed in her. She feels blessed.

Large number of Questions from amongst over 89 participants from Zoom Live; FaceBook Live and Youtube LIVE were asked by Dr. Asoke Laha, (Founding President & CEO, Interra Inc, USA and INDIA); Prof. Madan M. Goel (former Vice Chancellor and former Professor, Kurukshetra, INDIA); Dr. Madhu Bala (Ghaziabad, INDIA) and many others.

Indian Institute of Finance has initiated the interactive IIF Webinar Series on “Essence of Life and Growth” with the prime objective to bring forth positivity of life based on the life experiences one has gained over 3-4 decades of personal life experiences, professional life, the nation, the economy and the world at large, having seen different colours of life based on ups and downs one has witnessed.