According to the latest report by IMARC Group titled, “Big Data as a Service Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global big data as a service market to reach a value of US$ 17.1 Billion by 2024, registering a CAGR of 25.2% during 2019-2024.

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Big data as a service (BDaaS) refers to the service that delivers statistical analysis tools or analysis of complex data sets over the internet. It enables the organization to understand and implement distinctive insights acquired from large information sets for gaining a competitive advantage in the market. Owing to this, BDaaS is widely employed across the IT, professional services, banking, process manufacturing, and governmental sectors.

The rapid integration of cloud computing platforms with big data analytics has positively influenced the demand for big data services. The increasing number of social media platforms and easily accessible internet-based multimedia content, such as text, audio and video, are also contributing to the market growth. This is primarily because of the rising adoption rates of social media analytics in BDaaS for offering personalized insights and monitoring consumer preferences. Apart from this, the growing popularity of private cloud services that can be customized according to the needs of an organization is expected to further fuel the growth of the global big data as a service market in the coming years.

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Key Market Segmentation

Breakup by Solution

1. Hadoop-as-a-Service (HDaaS)

2. Data-as-a-Service (DaaS)

3. Data Analytics-as-a-Service (DAaaS)

Breakup by Deployment Model

1. Public Cloud

2. Private Cloud

3. Hybrid Cloud

Breakup by Platform Type


2. Microsoft

3. Oracle

4. SAP

5. Others

Breakup by Organization Size

1. Small and Medium-Sized Enterprises

2. Large Enterprises

Breakup by Verticals


2. Healthcare

3. Retail

4. IT and Telecommunication

5. Manufacturing

6. Media and Entertainment

7. Others

Breakup by Region

1. North America

2. Europe

3. Asia Pacific

4. Middle East and Africa

5. Latin America

Competitive Landscape

The report has also analysed the competitive landscape of the market with some of the key players being Amazon Web Services Inc., Oracle Corporation, Google Inc., Hewlett-Packard, SAP SE, Accenture, IBM, SAS Institute, Dell EMC, Teradata, Alteryx Ltd, Opera Solutions, Wipro, Information Builders, MicroStrategy Inc., etc.

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