India is one of the fastest-growing markets for digital consumers according to a report by McKinsey Global Institute, India had more than 560 million internet subscribers in 2018, after China. In India, there are more mobile phones than people which clearly show the increased use of mobile Apps across the country. In the current scenario, people spend more time on mobile phones as compared to other device, and native apps take the largest share of that time, which is why some of the Apps listed below have millions of users-
Ola: With more than 100 million plus downloads so far, this Indian ridesharing company, founded in 2010 was valued at about $10 billion last year. The App offers services that include peer-to-peer ridesharing, ride service hailing, taxi and food delivery. Based in Bengaluru, Karnataka, Ola provides its users options to pay with cash, go pre-paid with Ola money or post-paid as per their preference. With the presence of other international brands, the brand claims to clock an average of more than 150,000 bookings per day and commands 60% of the market share in India.
Lenskart: Founded in 2010 to eliminate the eyewear retailers and set up high quality manufacturing and supply directly to the consumer everywhere in India, the brand has around 1,00,000 customers every month along with more than 10 million App downloads so far. It is India’s first and the only brand that uses robotic technique that delivers glasses which are accurate to 3 decimal places. The brand is aiming to grab a 50% market share and become the most preferred app in the Indian eyewear industry.
Adda52.com- With a community size of 2.5 million registered users, Adda52.com is India’s no. 1 online poker App which offers the poker enthusiasts with a wide range of exciting games and opportunities to win amazing cash prizes. 50 % of active poker players on the App are from tier-2 cities on Add52.com, which clearly depicts the wide spread popularity of the game. This popularity can be directly attributed to the fact that players now understand that the game enhances their life skills and helps them to become better versions of themselves. Along with the youth, there has also been a significant uptick in the involvement of women in poker. Adda52 hosts poker cash games and tournaments in all popular variants such as Texas Hold’em, Pot Limit Omaha, Omaha Hi/Lo, and Crazy Pineapple. The app has made it easier for the players to play this competitive sport of strategy and wits without stepping out of their homes.
Flipkart- Flipkart, is one of the most visited e-commerce App with more than 100 million downloads. It is an Indian e-commerce company based in Bangalore which was founded in 2007. The app has all the products including clothes, shoes, tablets, USBs and laptop bags etc. The uniqueness of the brand is that it supports local brands and several local Indian brands are available at heavy discounts on the website. It is one of the largest e-commerce app, giving a tough competition to international e-commerce websites and apps in the Indian market. Sachin Bansal and Binny Bansal started Flipkart together from a house in Koramangala in Bengaluru with just Rs 4,00,000 of their own money. More than a decade later the company today generates revenue of approximately $7.6 billion making it in the top list of the e-commerce industries across the globe.
CaratLane – Started in 2008 by Mithun Sacheti, a jewellery retailer, and Srinivasa Gopalan, an information technology entrepreneur, the company began as an online jewellery retailer. Over the years the company has expanded manifolds and has always focused on innovation and customer satisfaction. Keeping the same in mind the company launched the CaratLane App in 2015 that included 3D virtual jewellery try-on experience. The App uses facial recognition technology and 3D imaging technologies to offer a life-like immersive try-on experience. The app has over 1 million plus downloads, making it one of the most popular jewellery app in the country.
