The evolution of a new breed of tea lovers that search for new flavor variants has led to a skyrocketing growth of several tea varieties. Companies offering matcha tea have responded positively to this new consumption trend. As black tea consumers are migrating to newer options such as yerba matte and matcha tea, an array of new matcha tea brands can be seen flocking retail shelves to tap into these new consumer dynamics. The availability of matcha tea in multiple packaging formats and different price ranges encourages customers of every income group to try them. The introduction of on-the go matcha tea has been trending, which is likely to create a strong pool of new customers who seek convenience of carrying them. On the back of these dynamics, global matcha tea market is projected to garner an absolute dollar opportunity of over US$ 400 Mn during the forecast period (2019 and 2025).
The matcha tea market report highlights the following players:
- Green Foods Corporation
- Marukyu-Koyamaen Co. Ltd.
- Foodchem International Corporation
- Matchaah Holdings Inc.
The matcha tea market report examines the operating pattern of each player – new product launches, partnerships, and acquisitions – has been examined in detail.
Matcha tea manufacturers are offering their products in a price range of US$ 20 – US$ 130, which varies between sales channels. Companies including ITO EN Ltd, The Hain Celestial Group Inc., Aiya-Co. Ltd., and The AOI Tea Company are offering matcha tea in premium, mid and economic ranges, while the other players are offering them mostly in mid and economic ranges. While, the demand for premium matcha tea is expected to increase at a faster pace as compared to the mid and economic ranges, manufacturers will focus more on premium variants.
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Find More Valuable Insights on Stuffed and Matcha tea Market
Fact.MR, in its new offering, brings to fore an unbiased analysis of the global matcha tea market, presenting historical demand data of 2016 – 2018 and forecast statistics for the period, 2019-2025. The study divulges compelling insights on the matcha tea market on the basis of product type (Unsweetened, Sweetened and Flavored) Nature (Organic and Conventional) Packaging (Cartons, Sachets, Stand up Pouches and Tins) Sales channel (Direct and Indirect sales) across six key regions.