February 2020 : Highlighting the brand’s accessible, fashion-inspired design concept and empowering message this year Vogue Eyewear welcomes a fresh new face to its portfolio of inspiring women: Millie Bobby Brown. Millie is an award-winning Gen Z actress, activist and influencer – she literally embodies everything Vogue Eyewear stands for.
Inspiring, inclusive and real, her unique spirit interprets the latest trends with original confidence, inviting women to own their unique vision of life. Plus, the young Time 100-listed multi-hyphenate is a force to be reckoned with in the fashion world. Loved by top brands for her spontaneous, totally personal approach to designer apparel, Millie’s look always keeps it 100% real.
And if seeing is believing, Millie proves that she has what it takes to transform her super-natural talent into must-have fashion status with her very own Capsule Collection, co-designed with Vogue Eyewear. Defined by her unique ability to connect with a diverse audience, the eclectic selection of trendy sun and optical shapes frames the multi-faceted personalities of in-the-now women with expressive style.
Designed to fit any mood in anything from feminine pastels on retro-chic metal to bold, stand-out profiles and space age lens shapes, premium quality materials and head-turning style make sure that each and every one of these signature looks makes the cut with irresistible, Millie Bobby Brown-endorsed appeal.
As the star of the new Vogue Eyewear campaign, Millie Bobby Brown comes across as both sincere and reassuring, fun-loving and spontaneous, showing us exactly what it means to express our vision of life through the lens of style.
Through the six episodes of the campaign, the young star encourages women to be real, to believe in themselves and show the world who they are with pride, defining her ethos with a set of simple rules: Love Yourself, Be Kind, Stand Out, Keep It Real, Laugh Out Loud and most importantly, always Chase Your Dreams.
The styling of the campaign echoes the eclectic spirit of the MBB Capsule collection, going from fresh and playful to avant-garde in a blink. This impactful narrative invites us to embrace who we really are in totally fashionable style – and one thing is for sure, Millie Bobby Brown’s take on Vogue Eyewear style is designed to be as unforgettable as her take on life.
“I am so excited to be collaborating with Vogue Eyewear on my first eyewear collection. Vogue Eyewear is all about fun, exciting and fashion forward style – it’s a great match! This collection is designed to appeal to every girl, no matter the current trends, and also be affordable and accessible” – Millie Bobby Brown.
Inspired by Millie’s original approach to the latest trends, the fresh campaign features stand-out designs designed for the multifaceted personalities of in-the-now women and their fashion savvy take on life & style. Confident, spontaneous and always cool, the MBB X Vogue Eyewear capsule makes expressive design as real as it gets. So, whether it’s pretty pastels or avant-garde lens shapes, powerful pop colors or retro-chic metal frames, the MBB x Vogue Eyewear capsule is all about how you vogue with attitude.