The Life Insurance Corporation of India (LIC) Corporation regularly endeavours to provide a bouquet of life insurance products to cater to the needs of various strata of society. This was stated by Shri Anurag Singh Thakur, Union Minister of State for Finance < Corporate Affairs, in a written reply to a question in Lok Sabha today.
This has enabled LIC to maintain its market share of 70.52% in first year premium and 75.64% share in terms of policies as on 31.12.2019 (provisional figures) making it a dominant player. The product line, inter-alia, includes Term Assurance, Endowment, Whole Life, Money Back, Children Specific, Women Specific, Micro Insurance, Unit-Linked and Pension plans.
Giving more details, the Minister of State stated that LIC, during the current financial year upto 31.12.2019, has recruited 1,14,114 agents and 4,374 Development Officers. This recruitment drive coupled with innovative marketing strategies undertaken by the Corporation and a growth rate of 17.81% of policies sold till 31.12.2019 is expected to enable LIC to cross three crore bench mark during current financial year.
