In order to provide an impetus to tourism, the Ministry of Tourism, under its schemes of Swadesh Darshan and PRASHAD, provides financial assistance to State Governments / UT Administrations, including J<K and Ladakh, for development of tourism infrastructure. The Ministry has sanctioned 7 projects in J<K Tourism Department various steps have been taken to promote tourism in J<K Tourism Department has participated in various National < International travel marts like the Word Travel Mart, London, Annual Convention of Indian Association of Tour Operators (IATO), SATTE Delhi India Travel Mart (ITM), Travel and Tourism Fair (TTF) etc for promotion of tourism at National < Global Level.
Publicity through LEDs at various Airports, Railway Stations, besides installing hoardings, BQs/billboards at various prominent locations in Delhi and other places.
Promotional campaign has been started by way of train wraps in the various train running across the country.
Road shows through stakeholders are also being organized in various cities to promote Tourism in J
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