The award was presented to the team at Annual IHG IMEA (India Middle East Africa) Commerical Leaning Event 2019 held at Muscat
Crowne Plaza Today New Delhi Okhla is delighted to announce their victory in the Best Digital Marketing Campaign category at IHG’s annual Commerical Learning Event held at Muscat, Oman. The hotel won this award for innovative marketing strategies, digital amplification ideas and social media content for their annual Dilli 6 campaign- #BeyondJustChaats. The season 9 of Dilli 6 campaign revolved around the food of Dilli 6 travelled through time, generations and dynasties.
The Marketing team collaborated with popular digital media platforms such as NDTV HOP (World’s first Mobile TV) and Food Tak (India Today’s food channel) to create video stories for the food festival. The digital campaign boasts of innovative content series such as Food Horoscopes (recommending signature dishes of the food festival based on the sunsign), A Day at Dilli 6 (curating engaging content around Old Dilli) along with multiple press and social media influencer engagements. The team also conceptualized Mega Parantha eating challenge, where the guests were challenged to finish off a 36 inch giant parantha to win a free stay at hotel as a hook to attract audience attention.
Mr. Ranjan Banerjee, General Manager, Crowne Plaza Today New Delhi Okhla said, “It is a proud moment for an Indian hotel to achieve this recognition at an international platform. Media consumption pattern is moving towards digital spaces. Hence, digital media had to be a vital part of our marketing strategy. New avenues and platforms are emerging on an everyday level for the brands to showcase interesting content and innovative concepts to gauge the attention of its target audience. I would like to extend my hearty congratulations to the team for the success. ”
The Commerical Learning Event was held for the Marketing and Revenue Leaders of IHG hotels from India, Middle East and Africa region from 30th June to 2nd July at Muscat (Oman).