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Bingo! launches its cricket anthem with the iconic cheer from late 90’s to create excitement about the spirit of Cricket; a sport that is revered by the nation

As the country is engaged in one of the biggest cricketing events of 2019, Bingo!, the snacks brand from ITC Ltd, announced release of “Come on India, Dikhado!” song, using the iconic cheer from the classic cricket anthem from the late 90’s. “Come on India!” cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! to pack a punch of excitement among the modern day millennia. This song has gone on air on digital platforms from 14th June, 2019.

Link to the song: https://www.youtube.com/watch?v=4FelwZ3KJNQ

Commenting on the launch, Mr. Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd. said, “At ITC, we look forward to be a part of the excitement and enthusiasm that Cricket enjoys in our country. With the Come on India Dikhado song we aspired to create the nostalgia associated with the sport among every passionate cricket lover as they cheer their team. We are positive that with the launch of this song Bingo! will create a buzz and an uproar keeping up with the sporting excitement.”