Singapore’s e-commerce market is slowly positioning itself as a key player in the country’s retail industry. E-commerce is expected to make up 6.7 per cent of all retail sales in the city-state come 2025, triple that of the 2.1 per cent figure in 2015. The net worth of the e-commerce industry was estimated to reach more than US$5.4 billion (S$7.46 billion) in the next seven years, according to a 2017 financial report by Google and investment firm Temasek Holdings.

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