Symphony forays into commercial air-cooling in India with Movicool series launch
Symphony launches a range of commercial air coolers under the name Movicool to unlock its next level of growth.
New Delhi, May 6th, 2019: Symphony Limited, World’s largest air-cooler company, has launched the country’s first indigenously manufactured commercial air-coolers named Movicool Series. Positioned as a portable, high performance, cost efficient commercial air-cooling device, the Movicool range is a mobile powerhouse suitable for cooling large spaces, indoor or outdoor.
Symphony aims to capture the commercial space through the launch of portable products for office and outdoor work spaces. ‘Movicool’ range of coolers come with sleek robust body and superior cooling performance are portable, equipped with advanced features, intelligent controls, 3 side high efficiency cooling pads, honeycomb cooling pads and other features with power consumption of about 10% of similar capacity ACs. Their unmatched performance increase cost efficiencies by up-to 30-40% against centralised AC installation and manufacturing cost. Symphony’s experience of manufacturing and selling commercial air coolers in China, Australia and Mexico came in handy while crafting the strategy for commercial air coolers.
There lies immense potential for Symphony’s Movicool range as it addresses the large segments including event planners, restaurants, wedding hall caterers, movie theatres in some states, workshops of premium cars, indoor stadiums, hospitals, schools, dormitories and all.
The Movicool range is a big winner for large commercial establishments that are unviable to have air conditioned. With over 31 years of continuous R&D and innovation, Symphony has achieved success in air-coolers at commercial places. The products lined-up for the summer of 2019 in this segment tend to change the course of the industry.
Commenting on this unique product, Achal Bakeri, Founder, Chairman and Managing Director, Symphony Ltd said, “Commercial air cooler segment is in a nascent stage in India having tremendous potential and Symphony will have the first mover advantage here. Commercial coolers are extremely popular in the USA, Mexico, Australia and China where we have our subsidiaries. We’ve brought this global expertise of commercial air cooling in India and I believe this will create new possibilities in the domain of air cooling in India in times to come.”