6 reasons which depict the dominance of Bulk SMS Gateway API
SMS marketing has been used by marketers worldwide since long but its open rate and dynamism has made it more popular than before. Today all the best marketers are using mass texting to promote their brands. The fact that around 7 billion people use cell phones today and the open rate for SMS is around 98%, clearly indicate the dominance of Bulk SMS Gateway API over other digital marketing tools. Below are the reasons which clearly depict why SMS marketing must be an integral part of your next marketing campaign:
High ROI
According to the statistics, more than 98% of the messages are opened within 3 minutes of being sent. Since it ensures almost every person to read your business message and the cost per person is also very low, it yields high ROI than other modes of mobile marketing.
It generates leads
Mass texting is the best way to send promotional offers, notifications, alerts, etc. and hence is an effective tool to generate leads. If your offers are attractive and you have followed the do’s and don’ts of the mass texting, you will get the words of mouth benefits and will generate substantial leads.
It grabs the eyeball
Needless to mention that the mobile phone has become the lifeline of more than 7 billion mobile users across the planet. They constantly use mobile phones at every ping or buzz of it. Most of the time they take their notifications seriously. Such attention of people towards the mobile phone is the pathway to convey your message.
It’s cost-effective
One of the most peculiar features of text messaging is that it’s very cost-effective. It’s suitable for any size or nature of the business, from a small retailer to a mega-enterprise. The advanced solutions in the bulk SMS industry cater to any of the needs for any of the enterprise. The tools offer scalable results at low cost.
It allows you to track your campaign
Advanced tools of the text message industry enable you to send the link of your website/landing page along with the message. The URL shortener is the multi-utility tool that shortens the URL of the website/landing page and saves the precious character limit of the message. Hence it allows you not only to promote your business effectively but also increase your website hits. Moreover, the tool is equipped with all the advanced features and enable the enterprise to track the campaign.
It’s personal
People may have various email addresses and social media accounts but they all have just one mobile number, and of course, they are more attentive towards it. Hence, messaging allows you to be more personalized and customized in your communication. In a short and instant way, you have the potential to reach out to the hands of people at large.