Guide to the SMPP Server
Bulk messaging is a service or a business where every organization gets the opportunity of uplifting its revenues. This is the main reason why every big and small corporation or agency nowadays is making the effective use of this service. Businesses are using bulk messaging solutions on a very wide scale for propelling offerings and discounts. As a business owner, even you might have thought of going for this service or you are already using the service. But, have you ever thought how the bulk messaging service actually works? SMPP Server is a one word answer to this question or in other words it serves as the backbone of the bulk messaging business.
SMPP- What Is It?
SMPP is basically a server that allows non-mobile entities or the ones that are not available on radio to use administrations of operator SMSC for accepting and sending messages. SMPP is a reliable and fast protocol that is widely used by the telecommunication firms for the delivery of short and simple messages. An SMPP Server Provider generally offers an SMPP connection to all those businesses that want to send huge volumes of SMSs to different cell phones. Here, it is important to note that if you want to connect to an SMPP server, it is necessary for you to get an SMPP client. This goes special for a high-availability server. Another important thing to note is that SMPP is a complicated protocol and therefore if you are trying to develop your very own SMPP capable software then you must get the services of an experienced SMPP developer.
The Advantages of SMPP Server
Majority of the SMPP service providers operating in the market offer services that support SMPP version 3.3 and 3.4 allowing the consumers to bind in transceiver mode. High throughput, two-way messaging and delivery receipts are some of the most significant features of the SMPP service providers. The providers also deal in the delivery of concatenated messages that allow the SMSs to be of more than 160 characters. Messages sent on an SMPP server are directly routed to and from the wireless service provider on a secure and private network. Majority of the wireless service providers have the ability of providing confirmations for the delivery of intended messages.
A reliable SMPP server provider will generally run a restricted version of the SMPP protocol with a decreased set of functionalities and commands. The server generally remains limited to a particular location’s mobile network and GSM SMS only. This means that the users are not able to send MMSs. They only have the ability of sending messages that contain limited sets of characters. The SMPP service is available only on request and is perfectly suited to clients who are into sending huge volumes of messages on a monthly basis. One of the major advantages of SMPP is that the messages are delivered two-way. This enables the mobile phone users to respond to the SMSs sent to them. It is also worth noting that SMPP supports the potential of scheduling the delivery dates of messages along with their time among the other functions served.
Conclusion
There are two SMPP versions namely 3.3 and 3.4. But the SMPP version 3.4 is preferred over 3.3 mainly because this protocol allows for the delivery of messages on one transceiver connection. This version also makes way for the users to receive delivery status updates.