The brand has also appointed Sourav Gupta as its Brand Ambassador

La Intimo, India’s first premium intimate wear brand has launched “Stubborn Souls”- a campaign to explain how fashion and differently-abled can go hand in hand. They force us to think beyond ‘normal’.

The brand has appointed Sourav Gupta as its Brand Ambassador.

Saourav, who became paralyzed at the age of 15 due to an accident, could not achieve his first dream of becoming a cricketer but the disability did not stop him from excelling in his other career choice of becoming a model. Today, La Intimo with its brand ambassador Sourav, want to spread the ray of hope for all the specially-abled ‘stubborn souls’ out there that nothing is impossible and ‘disability is only a state of mind’.

Their objective is to let these differently-abled people walk the ramp. This is just a beginning to bring a change in the way we look at “Fashion and Differently-abled. With our bold initiative, Stubborn Souls are sure to ignite the concept into the Fashion Industry. La Intimo believes in inner beauty and knows that a great change comes with a great commitment. Thus, it passionately weaves and designs inner wear which not only makes you feel comfortable but fills you with confidence.