Pune, 1stJanuary 2018: SHEIN as the official fashion partner of Sunburn, biggest electronic dance festival in South Asia, organized “Meet SHEIN” event for SHEIN lovers and fashion trend followers of the city. The response received was enormous. It was a once in lifetime experience enabled by SHEIN meeting international artists Alan Walker and Krewella at Sunburn 2018. The event was hosted to show appreciation to loyal SHEIN lovers of Pune.
SHEIN X Sunburn collection at the Shop chic centre garnered a lot of attention and praise. The collection was sold out even before the night was over. The collection was loved by both artists and music lovers of Sunburn festival. A few artists were even seen sporting items from the SHEIN x Sunburn Collection during their performances. The contest being hosted on Facebook as well as Instagram had a huge participation culminating into great tug of war on the winning entry. Leading the shout of fifteen winners’ from Pune who got to meet the artists and experience the event with the passes of Sunburn 2018 as token of appreciation for the loyalty to SHEIN.
Showcasing special line of co-branded merchandise and clothing range called SHEIN X Sunburn collection, dedicated to offering on-trend styles catering to young people, SHEIN is already one of the leading global fashion e-commerce portals and loved by Indians for the quality and design. The SHEIN X Sunburn collection will be available for purchase on the www.shein.in and SHEIN app.