Yowie will be removing the “nut-free” claim from their surprise inside chocolate packaging and adding this notice on all new production packaging moving forward: “Manufactured in a facility that processes peanuts and tree nuts, but not on the same equipment.” Yowie chocolate remains nut-free, however, the manufacturing facility in New York State producing the delicious surprise-inside Yowie chocolates is now producing chocolate containing tree nuts/peanuts in an adjacent section of the plant.
We want to assure our fans that we take nut allergies seriously. While our Yowie treats continue to be crafted on our dedicated nut-free machinery, we’re making this packaging change to be completely transparent about the possibility of cross-contamination. It’s crucial to emphasize that our Yowie chocolate recipe is staying the same, free of peanuts and tree nuts, made with the same consistent dedication to quality since 2014.
Join us on a snacking adventure to raise awareness about wildlife conservation through our six clever and mysterious bigfoot characters: Rumble, Crag, Ditty, Squish, Boof and Nap. Join the adventure to find the bigfoot at www.yowieworld.com, on Facebook, and look for @YowieWorld on Instagram, YouTube and Pinterest.
About Yowie
Did you know that yowie is the Australian word for “bigfoot”?! And that the bigfoot are good and not scary? Their purpose is to protect animals from harm! When danger is present, bigfoot use a unique call of “YOWIE” to warn the animals and bring them to safety. With so many modern dangers, they need your help. They are adventuring all over the globe to help animals in distress and want you to join them on their mystery-cloaked quest. Are you up for the challenge? Will you search high and low for the bigfoot to help them rescue wildlife in danger?? Hurry! The bigfoot are calling!
Yowie Group Ltd. makes the Yowie surprise-inside chocolate. Each Yowie chocolate is molded in the shape of the Yowie characters and contains limited-edition collectible animal toys and a full-color leaflet featuring the real-life animal, its profile and level of endangerment. It’s a treat and learning adventure in one! Our social channels & website are brimming with even more fascinating facts on endangered wildlife, along with adventure-filled activities, games, and competitions. The combo of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to join the adventure to find the bigfoot and help endangered wildlife. Yowie surprise inside chocolates are available in more than 30,000 retail outlets across the U.S. For more information visit www.yowieworld.com.
Every parent knows keeping kids in a routine is paramount to success at school and at home. Yowie, the surprise-inside chocolate, is thrilled to help parents and children around the world with its Yowie Reward Chart – a fun, easy way to track a child’s daily and weekly homework and chores and give them a delicious and educational treat at the end of the week! The downloadable chart can be found at YowieWorld.com. Parents can feel good about this weekly smart treat reward because Yowie is more than just delicious all-natural chocolate. The surprise-inside chocolate treat is sustainably sourced, Rainforest Alliance Certified, and contains no GMOs, palm oil, gluten or nuts.
Each Yowie features an endangered animal collectible figurine and a bite-size leaflet to help kids learn about the animal.
The Rewards Chart can be used in the classroom as well! The interactive chart will hold students accountable to classroom responsibilities and the reward of a Yowie can transition seamlessly into lessons on endangered animals, wildlife habitats and environmental conservation!
“Nothing gets my kids more excited than on the nights when I bring home a Yowie. Having the rewards chart on the fridge has been such an exciting experience for the kids and they’re learning responsibility at the same time; I love it!” said dad and Yowie enthusiast Dan Bedford.
Plus, Yowie World has put together fun activities to help kids make the most of the Yowie surprise-inside reward. From making a display tower for their Yowie figurines out of Yowie capsules to making creative capsule creatures to tending a capsule garden – kids will be rewarded not only with a treat but also with manipulatives combining fine motor skills and playtime.
For more activities and games, visit www.yowieworld.com, find them on Facebook, or look for @YowieWorld on Instagram. You can also find easy, interactive, and educational craft projects and games on Yowie’s YouTube channel and on Pinterest.
About Yowie
Yowie is best known for its flagship product, the Yowie surprise-inside chocolate. Each Yowie product is created in the shape of the Yowie characters and contains limited-edition collectible animal toys and a full-color leaflet featuring a picture of the real-life animal, its profile and level of endangerment. Our social media channels and website allow collectors to learn more about the animals and their world while having loads of fun through games and competitions. The combination of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection. For more information visit www.yowieworld.com.
For Immediate Release Contact: Devin Mainville devin@kmkmedia.com, (779) 221-3764
Yowie Group eagerly announces the debut of a new, “ultra” rare collectible, the Pacific Giant Glass Frog. This figurine is the rarest collectible Yowie has ever released and is a part of the newly released “Animals with Superpowers” series. Its superpower is translucency. Native to Ecuador and Columbia, their skin is translucent showing the organs, bones and muscles that lie beneath. This spectacular amphibian is Critically Endangered in the wild. Yowie hopes that being part of this new collection in a special way will bring added awareness to their plight and how they can be helped. The odds of finding a Pacific Giant Glass Frog are one in one thousand! That’s a .001 percent chance of discovering one inside of a surprise-inside Yowie chocolate. Now that Yowie collectors are aware of the Pacific Giant Glass Frog as part of the “Animals with Superpowers” series, fans throughout the U.S. and Australia will unwrap the brightly colored foil Yowie characters with anticipation, in hopes of discovering they have scored this unique animal. Among the first to discover the Pacific Giant Glass Frog in Australia is Jason Ross.
“I’ve been collecting Yowie since I was a child and was very excited when they came back,” said Ross. “I’ve been collecting the new series ever since! I was taken aback when I found the Glass Frog! It was amazing! I usually only buy when on special, but the new series had just come out, so I thought just get one. I knew of the Glass Frog and its rarity after seeing the first U.S. find. Never did I think I would be the first Australian finder!”
Information regarding the Pacific Giant Glass Frog is available on Yowie’s website so fans can learn more. For anyone eager to discover one or complete their “Animals with Superpowers” collection, Yowie surprise-inside chocolate eggs can be found in Woolworths stores across Australia.
“When we were developing this newest Animals with Superpowers collection, we wanted to do something special and different for our fans. This is our seventh series since the re-launch of Yowie in 2014, and we try hard to keep each new collection fresh and exciting. It is always special to us to call attention to amazing, endangered animals,” said Cynthia Thayer, Global CMO at Yowie Group. “This time, our intent was to very literally surprise collectors with an ultra-rare collectible, letting them be the first to bring it to light to the general public.”
Thayer further explained that there’s an opportunity for Yowie fans to obtain 21 new collectibles if you include the glass frog, in the new series: 19 fascinating endangered animals and two Yowie characters, Nap and Crag. Thayer added, “Yowie is on a mission to make learning about endangered wildlife fun with the added bonus of acquiring high-quality collectibles and 100 percent, clean-label milk chocolate treats.”
To learn more about Yowie’s future campaigns as well as their current Superpower collection, visit www.yowieworld.com, find them on Facebook, or look for @YowieWorld on Instagram. You can also find easy, interactive, and educational craft projects and games on their YouTube channel and on Pinterest. Collectors can leverage the ‘Yowie Collector’ app to keep track of their growing collection by downloading the free app on the Apple App store or on Google Play.
About Yowie
Yowie is best known for its flagship product, the Yowie surprise-inside chocolate. Each Yowie product is created in the shape of the Yowie characters and contains limited-edition collectible animal toys and a full color leaflet featuring a picture of the real-life animal, its profile and level of endangerment. Our social media channels and website allow collectors to learn more about the animals and their world while having loads of fun through games and competitions. The combination of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection. For more information visit www.yowieworld.com.
Yowie Group, the confectionary company that brings families sustainably sourced sweet treats combined with a unique educational experience, has officially debuted their “Feel the Magic with Yowie” holiday campaign. Throughout the holiday season, Yowie will be offering free activities for families and ultra-rare Pacific Giant Glass Frog giveaways. This Yowie collectible just debuted as part of the “Animals with Superpowers” series and the odds of finding a Pacific Giant Glass Frog are one in one thousand – so this is an extra special treat. During the holiday season magic is felt all over the world, whether families are celebrating Christmas, Hanukkah, or Kwanza. There’s the magic of love, surprises, storytelling, traditions and new experiences. Yowie is eager to inspire more feelings of enchantment by engaging children and families through meaningful holiday activities that can be done together or with friends.
“Tis the season of giving, and Yowie values giving children games, crafts, recipes, videos and other holiday themed activities to enjoy throughout the entire season,” said Yowie Group’s Global CMO, Cynthia Thayer. “There is magic to be felt all around – as kids decorate holiday cards for loved ones, get their hands dusted in flour while trying new recipes, create decorations to spruce up holiday decor, learn a new dance to showcase at holiday parties or eagerly peel off brightly colored foil to open their surprise-inside chocolate eggs to see what collectible Yowie figurine is inside. Our goal is to provide opportunities for our customers to genuinely feel the magic with Yowie this holiday season.”
This year, Yowie invites families to experience 12 Days of Magic this holiday season. What are some ways to “Feel the Magic with Yowie” this holiday season?
– Decorate a printable holiday card – Play Spot the Nap Yowie game – Color holiday gift tags – Craft ornaments for a Christmas tree – Make recycled Yowie garland
Visit www.yowieworld.com/holidays, the Yowie World YouTube channel, or the Yowie World Facebook page to see all the new activities and games in their “Feel the Magic with Yowie” campaign to make the holidays extra special for your family. For any families looking to take advantage of Yowie’s “Feel the Magic with Yowie” holiday offerings, Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the United States, including Walmart, Target, 7Eleven, Albertson’s, Meijer, Walgreens, CVS and most recently both Food Lion and Casey’s or online at Amazon.com.
Not only is Yowie inviting families to feel the magic this season, but Yowie is also spreading the feeling of magic through the donation of 14,150 Yowie books to families supported by Chrisco. For over 40 years Chrisco has been creating magical memories each Christmas for hundreds of thousands of families in Australia, New Zealand, the U.K and Canada. Chrisco helps families by providing a convenient and affordable way to plan, shop and budget for Christmas. Each family’s order is delivered in a hamper just in time for the holidays. Yowie’s books will be an added surprise for select hampers being delivered to Australian families.
“We are delighted to spread additional holiday magic and cheer to Chrisco customers in Australia by surprising recipients of select hampers with a Yowie book,” said Thayer. “In addition, each book will be gifted with a Yowie bookmark. Yowie is on a mission to make learning about endangered wildlife fun which we are doing through our confectionary products, books and online content.”
Yowie surprise-inside chocolates provide an engaging experience outside of the typical holiday treat. By providing delicious, sustainably sourced, 100% milk chocolate free from GMOs, gluten, nuts, palm oil and artificial coloring and flavors AND the surprise and delight of discovering which endangered animal collectible is inside your Yowie egg to learn all about, parents can gift a treat that keeps on giving.
To learn more about Yowie’s future campaigns as well as their current Superpower collection, visit www.yowieworld.com, find them on Facebook, or look for @YowieWorld on Instagram. You can also find easy, interactive, and educational craft projects and games on their YouTube channel and on Pinterest. Collectors can leverage the ?Yowie Collector’ app to keep track of their growing collection by downloading the free app on the Apple App Store or on Google Play.
About Yowie
Yowie is best known for its flagship product, the Yowie surprise inside chocolate. Each Yowie product is created in the shape of the Yowie characters and contains limited-edition collectible animal toys and a full color leaflet featuring a picture of the real-life animal, its profile and level of endangerment. Our social media channels and website allow collectors to learn more about the animals and their world while having loads of fun through games and competitions. The combination of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection. For more information visit www.yowieworld.com.
